Research Catalog

Dictionary of advertising and marketing concepts

Title
Dictionary of advertising and marketing concepts / Arthur Asa Berger.
Author
Berger, Arthur Asa, 1933-
Publication
Walnut Creek, California : Left Coast Press, Inc., [2013]

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TextUse in library HF5803 .B47 2013Off-site

Details

Description
141 pages : illustrations; 24 cm
Summary
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"--Provided by publisher.
Subject
  • Advertising > Dictionaries
  • Marketing > Dictionaries
  • BUSINESS & ECONOMICS > Advertising & Promotion
  • BUSINESS & ECONOMICS > Marketing > General
  • LANGUAGE ARTS & DISCIPLINES > Communication Studies
  • Advertising
  • Marketing
  • Marketing
  • Werbung
  • Reklam
  • Marknadsföring
Genre/Form
  • dictionaries.
  • Dictionaries.
  • Dictionnaires.
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 9781611329858
  • 161132985X
  • 9781611329865
  • 1611329868
  • 9781611329872 (canceled/invalid)
  • 9781611327526 (consumer eBook) (canceled/invalid)
LCCN
2013024530
OCLC
  • ocn852222329
  • 852222329
  • SCSB-1769470
Owning Institutions
Princeton University Library