Research Catalog
Vertical price coordination and brand care : interdisciplinary perspectives on the prohibition of resale price maintenance
- Title
- Vertical price coordination and brand care : interdisciplinary perspectives on the prohibition of resale price maintenance / Dieter Ahler, Benjamin Schefer.
- Author
- Ahlert, Dieter
- Publication
- Heidelberg : Springer, [2013]
- ©2013
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5417 .A35 2013 | Off-site |
Details
- Additional Authors
- Schefer, Benjamin
- Description
- vii, 84 pages : illustrations; 24 cm.
- Summary
- Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians.
- Series Statement
- Springer briefs in business
- Uniform Title
- SpringerBriefs in business
- Subject
- Bibliography (note)
- Includes bibliographical references.
- Contents
- Introduction to the Current Problem -- The Myth that Welfare is Promoted by Prohibiting Vertical Price and Brand Maintenance -- The Risks of Resale Price Maintenance Prohibition for the Effectiveness of Inter-Brand Competition -- The Risks of Admissible Price-Maintenance Systems for the Effectiveness of Inter-Brand Competition -- Competition-Policy Implications -- Management Summary: 'The Liberation of the Value Chain from Cartel-Law Restraints'
- ISBN
- 3642355692
- 9783642355691
- LCCN
- 2013933301
- OCLC
- ocn822018820
- 822018820
- SCSB-1770545
- Owning Institutions
- Princeton University Library