Research Catalog
The dynamics of persuasion
- Title
- The dynamics of persuasion / Richard M. Perloff.
- Author
- Perloff, Richard M.
- Publication
- Hillsdale, N.J. : L. Erlbaum, 1993.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | BF637.P4 P39 1993 | Off-site |
Details
- Description
- xii, 411 pages : illustrations; 24 cm.
- Summary
- Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors.
- Series Statement
- Communication textbook series. General communication theory and methodology
- Uniform Title
- Communication textbook series. General communication theory and methodology.
- Subject
- Persuasion (Psychology)
- Mass media > Psychological aspects
- Attitude change
- Attitude (Psychology)
- Mass media
- Persuasive Communication
- Attitude
- Mass Media
- mass media
- Mass media
- Attitude change
- Mass media > Psychological aspects
- Beeinflussung
- Kommunikation
- Psychologie
- Overreding
- Attitudeverandering
- Comunicacao de massa
- Atitudes
- Modificacao do comportamento
- Bibliography (note)
- Includes bibliographical references (p. 355-394) and indexes.
- Contents
- pt. 1. Foundations of Persuasion. 1. Introduction: A Case Study in Persuasion. 2. Defining and Measuring Attitudes. 3. Attitude Formation: Myths, Theories, and Evidence. 4. Attitudes and Behavior -- pt. II. Changing Attitudes and Behaviors. 5. Cognitive Processing Models of Persuasion. 6. "Who Says It": Source Factors in Persuasion. 7. Message Effects. 8. Channel and Receiver Factors. 9. Social Judgment Theory. 10. Cognitive Dissonance Theory -- pt. III. Communication Approaches. 11. Interpersonal Persuasion. 12. Information Campaigns.
- ISBN
- 0805804900
- 9780805804904
- 0805813772
- 9780805813777
- 0585208034
- 9780585208039
- LCCN
- 92035942
- OCLC
- ocm26973855
- 26973855
- SCSB-1986914
- Owning Institutions
- Princeton University Library