Research Catalog
Aging into the 21st century : the exploration of aspirations and values
- Title
- Aging into the 21st century : the exploration of aspirations and values / Rachelle A. Dorfman.
- Author
- Dorfman, Rachelle A.
- Publication
- New York : Brunner/Mazel, ©1994.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Book/Text | Use in library | BF724.8 .D67 1993 | Off-site |
Details
- Description
- xv, 221 pages : illustrations; 24 cm
- Alternative Title
- Aging into the Twenty-first century.
- Subject
- Bibliography (note)
- Includes bibliographical references and indexes.
- Contents
- 1. Coming to Terms with Managed Care -- 2. The First Marketing Challenge: Finding Open Managed Care Panels -- 3. Breaking into Closed Provider Lists -- 4. The Second Marketing Challenge: Referral Development -- 5. The Third Marketing Challenge: Retention on the Active Panel -- 6. Strategic Positioning: Targeting Your M.C.O. Partners -- 7. Future Marketing: Near-Term Repositioning -- 8. The Impact of the American Health Security Act -- 9. Ego-Syntonic Marketing -- 10. Designing an M.C.O.-Targeted Marketing Plan.
- ISBN
- 087630708X
- 9780876307083
- 0876306431
- 9780876306437
- LCCN
- 93011673
- OCLC
- ocm28510445
- 28510445
- SCSB-2003197
- Owning Institutions
- Princeton University Library