Research Catalog

The Marketing information revolution

Title
The Marketing information revolution / edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little.
Publication
Boston, Mass. : Harvard Business School Press, c1994.

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TextUse in library HF5415.125 .M366 1994Off-site

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Additional Authors
  • Blattberg, Robert C., 1942-
  • Glazer, Rashi.
  • Little, John D. C.
Description
vi, 373 p. : ill.; 25 cm.
Subject
Marketing > Data processing
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0875843298 (alk. paper) :
LCCN
93015849
OCLC
  • ocm28063613
  • SCSB-2006604
Owning Institutions
Princeton University Library