Research Catalog

Title

The sports strategist : developing leaders for a high-performance industry / Irving Rein, Ben Shields, Adam Grossman.

Author

Rein, Irving J.

Publication

Oxford ; New York : Oxford University Press, [2015]

Items in the Library & Off-site

Details

Description

xvi, 272 pages; 25 cm

Summary

"Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure. In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports organizations must focus on identifying and maximizing key factors that, unlike winning, can be controlled and shaped. By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry. Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm readers with the combination of the necessary tools to help them make better strategic decisions. Everyone from industry veterans to aspirational managers will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not."--Cover.

Subject

• Sports administration
• Sports > Economic aspects

Bibliography (note)

• Includes bibliographical references (pages 233-264) and index.

Contents

The winning business -- Designing an identity -- Constructing enduring narratives -- Mastering new technologies -- Maximizing revenue with analytics -- Developing public support -- Crafting a crisis blueprint -- Reinvigorating sportscapes -- Infusing ethics into decision-making.

ISBN

• 9780199343836
• 0199343837
• 9780190267445
• 0190267445

LCCN

2014000414

OCLC

• ocn873746928
• 873746928
• SCSB-14035798

Owning Institutions

Princeton University Library