Research Catalog

Brand equity planning with structuralist rhetorical semiotics

Title
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos.
Author
Rossolatos, George
Publication
  • Kassel : Kassel University Press, 2014
  • ©2013

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Book/TextUse in library HF5415.1255 .R677 2014Off-site

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Details

Description
viii, 887 pages : illustrations (some color); 21 cm
Subject
  • Branding (Marketing)
  • Semiotics in advertising
  • Advertising > Brand name products
  • Brand name products
  • Semiotics
Note
  • Originally presented as the author's thesis (doctoral)--Kassel Universitat, 2014.
Bibliography (note)
  • Includes bibliographical references (pages 834-887).
ISBN
  • 9783862197064
  • 3862197069
OCLC
  • on1032224598
  • SCSB-8970045
Owning Institutions
Princeton University Library