Research Catalog
Publishing in the information age : a new management framework for the digital era
- Title
- Publishing in the information age : a new management framework for the digital era / Douglas M. Eisenhart.
- Author
- Eisenhart, Douglas M.
- Publication
- Westport, Conn. : Quorum Books, 1994.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Use in library | Z471 .E55 1994 | Off-site |
Details
- Description
- xiv, 296 pages : illustrations; 25 cm
- Summary
- Confusion over terminology is only one of the symptoms of change. Other major concerns about publishing and its future continued to appear, including the effects of the proliferation and mass usage of the new technologies, the changing user habits these new communication forms engender, new and unknown industry competitors, and intensified merger and acquisition activity. These and other powerful effects spell great change, and although no one has a crystal ball (at least one that works) I wanted to know as best as I could what publishing would look like as we enter the next millennium, now less than a decade away.
- Subject
- Silvana Editoriale
- Publishers and publishing > United States
- Mass media > United States
- Mass media
- Publishers and publishing
- Informationstechnik
- Neue Medien
- Uitgeven
- Massamedia
- Communication and traffic > United States
- Éditeurs > États-Unis
- Édition > États-Unis
- Médias > États-Unis
- Verlag
- United States
- USA
- USA
- Bibliography (note)
- Includes bibliographical references (p. [277]-282) and index.
- Contents
- Part one : the paradigm shift to publishing in the Information Age -- Information, the Information Age, and the New Meta-Industry -- Rethinking publishing : the paradigm shift -- The 7m's of publishing -- Part two : material and modes -- The material essence -- Modes of communication -- Part three : media and means -- The media matrix : modes and means -- The media : profiles and attributes -- The media : life cycles and the dynamic equilibrium -- Part four : markets -- Market environments : common characteristics and trends -- The media universe : profiling the markets -- Marketing tasks -- Part five : management and money -- Strategic vision and integrative management -- Maximizing return : organizational strategy and structure -- Maximizing return : the intellectual property management program -- Part six : conclusion -- The digital enterprise and the paradigm of promise.
- ISBN
- 0899308473
- 9780899308470
- LCCN
- 93005581
- OCLC
- ocm28421502
- 28421502
- SCSB-2020293
- Owning Institutions
- Princeton University Library