Research Catalog

Will work for shoes : the business behind red carpet product placement

Title
Will work for shoes : the business behind red carpet product placement / Susan J. Ashbrook.
Author
Ashbrook, Susan J.
Publication
Austin, Tex. : Greenleaf Book Group Press, ©2011.

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TextUse in library HF6146.P78 A85 2011Off-site

Details

Description
182 pages, 16 unnumbered pages of plates : illustrations, portraits (chiefly color); 24 cm
Subject
  • Product placement in mass media
  • Endorsements in advertising
  • Celebrities in mass media
  • Celebrities > Anecdotes
  • Fashion merchandising > California > Los Angeles
  • Celebrities
  • Fashion merchandising
  • California > Los Angeles
Genre/Form
  • Anecdotes
  • Anecdotes.
Contents
What's red carpet marketing all about? -- Tiers of celebrities -- Tiers of events -- Persistence and change -- Magazines, television, and the power of the internet -- What can go wrong -- A marketing mecca for any product -- Preparing for Hollywood promotion -- Getting your product to a celebrity -- Finding a celebrity with the right appeal -- Building relationships.
ISBN
  • 9781608321445
  • 1608321444
LCCN
2011928215
OCLC
  • ocn712119535
  • 712119535
  • SCSB-1811785
Owning Institutions
Princeton University Library