Research Catalog

The all new Don't think of an elephant! : know your values and frame the debate

Title
The all new Don't think of an elephant! : know your values and frame the debate / George Lakoff.
Author
Lakoff, George
Publication
  • White River Junction, Vermont : Chelsea Green Publishing, [2014]
  • ©2014

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StatusFormatAccessCall NumberItem Location
TextUse in library JA85.2.U6 L35 2014Off-site

Details

Description
xv, 168 pages; 22 cm
Summary
This handbook is for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. It not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. George Lakoff delves into the issues that dominate the midterm elections, the presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples' lives? Whether you answer yes or no, the insights in Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.
Alternative Title
Don't think of an elephant!
Subject
  • 2001-2009
  • Communication in politics > United States
  • Progressivism (United States politics)
  • Frames (Linguistics) > Political aspects > United States
  • LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics
  • POLITICAL SCIENCE / American Government
  • POLITICAL SCIENCE / Political Ideologies / Conservatism & Liberalism
  • POLITICAL SCIENCE / Political Process / Campaigns & Elections
  • POLITICAL SCIENCE / Propaganda
  • SCIENCE / Cognitive Science
  • Communication in politics
  • Politics and government
  • United States > Politics and government > 2001-2009
  • United States
Note
  • Previous edition: 2004.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Machine generated contents note: pt. I Framing 101: Theory and Application -- 1.Framing 101: How to Take Back Public Discourse -- pt. II Framing 102: Framing the Unframed -- 2.Framing the Unframed -- 3.Reflexivity: The Brain and the World -- 4.Systemic Causation -- 5.Politics and Personhood -- 6.The Private Depends on the Public -- pt. III Framing for Specific Issues -- 7.Freedom Issues -- 8.The Piketty Insight on the Accelerating Wealth Gap -- 9.Government by Corporation -- pt. IV Framing: Looking Back a Decade -- 10.What's in a Word? Plenty, If It's Marriage -- 11.Metaphors of Terror -- 12.Metaphors That Kill -- pt. V From Theory to Action -- 13.What Conservatives Want -- 14.What Unites Progressives -- 15.Frequently Asked Questions -- 16.How to Respond to Conservatives.
ISBN
  • 9781603585941
  • 160358594X
LCCN
  • 2015431374
  • 40024289403
OCLC
  • ocn900937681
  • 900937681
  • SCSB-1814697
Owning Institutions
Princeton University Library