Research Catalog
La publicidad como espejo de la sociedad : lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70
- Title
- La publicidad como espejo de la sociedad : lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70 / Christian Schrader Valencia, Vladimir Sánchez Riaño, Natalia Roxana Gómez Daza, Sandra Liliana Pinzón.
- Author
- Schrader Valencia, Christian
- Publication
- Bogotá D.C. : UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, 2015.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5813.C7 S38 2015 | Off-site |
Details
- Additional Authors
- Description
- 156 pages : illustrations (some color); 26 cm
- Summary
- A chronological analysis, both visual and discursive, around three decades of advertising messages that illustrate the changes in Colombian society as consequence to the communication practices of advertising, their role in the representation of society and the mechanisms used to interpret and represent the different cultural stereotypes.
- Alternative Title
- Lectura sociosemiótica y lingüística de anuncios publicitarios gráficos de las décadas 50, 60 y 70
- Subject
- 1900-1999
- Commercial art > Colombia > History > 20th century
- Advertising > Social aspects > History > Colombia > 20th century
- Oligopolies > Colombia > History > 20th century
- Art publicitaire > Colombie > Histoire > 20e siècle
- Publicité > Aspect social > Histoire > Colombie > 20e siècle
- Oligopoles > Colombie > Histoire > 20e siècle
- Advertising > Social aspects
- Commercial art
- Oligopolies
- Colombia
- Genre/Form
- History
- Bibliography (note)
- Includes bibliographical references (page 156)
- Language (note)
- In Spanish.
- ISBN
- 9789587251609
- 9587251601
- LCCN
- 2016414259
- OCLC
- ocn910358046
- 910358046
- SCSB-1818219
- Owning Institutions
- Princeton University Library