Research Catalog

Title

Maximizing commerce and marketing strategies through micro-blogging / Jané́́e N. Burkhalter, Natalie T. Wood, [editors].

Publication

Hershey : Business Science Reference, [2015]

Items in the Library & Off-site

Details

Additional Authors

• Burkhalter, Janee N., 1979-
• Wood, Natalie T., 1970-

Description

xxi, 380 pages : illustrations; 29 cm.

Summary

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--

Series Statement

Advances in marketing, customer relationship, management, and e-services (AMCRMES) book series

Uniform Title

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Subject

• Marketing > Management
• Blogs
• Business planning
• blogs

Bibliography (note)

• Includes bibliographical references (pages 333-370) and index.

Contents

Preface -- Marketing -- / marketing with twitter: challenges and opportunities / Alena Soboleva, University of Western Sydney, Australia, Suzan Burton, University of Western Sydney, Australia, Alia Khan, University of Western Sydney, Australia -- A cross-cultural comparison of micro-blogging sites : sina weibo vs. twitter / Bela Florenthal, Ph.D., William Paterson University, USA, Mike Chen-Ho Chao, Ph.D., William Paterson University, USA -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, University of Central Florida, USA, Stephanie Vie, University of Central Florida, USA -- Engaging customers via twitter : three successful communicative strategies / Veronica Ravaglia, Università Cattolica del Sacro Cuore, Italy, Eleonora Brivio, Università Cattolica del Sacro Cuore, Italy, Guendalina Graffigna, Università Cattolica del Sacro Cuore, Italy -- Customer service -- Tweeting for service : twitter as a communication channel for customer service / Ilaria Dalla Pozza, IPAG Business School, France , Natalie T. Wood, Saint Joseph¿s University, USA; Edith Cowan University, Australia, Janée N. Burkhalter, Saint Joseph¿s University, USA -- Customer service on twitter : company-consumer expectations and service configurations / Alexa K. Fox, Ohio University, USA, Scott Cowley, Arizona State University, USA -- Tourism services, micro-blogging and customer feedback : a tourism provider perspective / Marios D. Sotiriadis, University of South Africa, South Africa, Cina Van Zyl, University of South Africa, South African -- Managing capital -- Whom to trust for financial advice? : the quality of investment advice on twitter / Simon Pickert, Technische Universität München (TUM), TUM School of Management, Germany, Philipp Sandner, Munich Innovation Group GmbH, Germany -- Legal implications of utilizing micro-blogs in employment practices : a guide for business and marketing professionals / Stephanie A. Tryce, JD, Saint Joseph's University, USA -- Integration of micro-blogs into the human resource management (hrm) areas of recruitment, selection and employee relations / Ryan Petty, Roosevelt University, USA, Laxmikant Manroop, Roosevelt University, USA, Sara Linton, Roosevelt University, USA -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, University of Sheffield, UK -- Andrew m. cox, university of sheffield, uk -- Insights & metrics -- Twitter data acquisition and analysis : methodology and best practice / Stephen Dann, Australian National University, Australia -- Micro-blogging as a generator of market insights and competitive intelligence / Elisa Arrigo, University of Milan-Bicocca, Italy -- Benchmarking micro-blog performance: twitter content classification framework / Stephen Dann, Australian National University, Australia -- Compilation of references -- About the contributors -- Index.

ISBN

• 9781466684089
• 1466684089
• 9781466684096 (canceled/invalid)

LCCN

2015008254

OCLC

• ocn904715687
• 904715687
• SCSB-1848452

Owning Institutions

Princeton University Library