Research Catalog
Sports marketing : competitive business strategies for sports
- Title
- Sports marketing : competitive business strategies for sports / Christine M. Brooks.
- Author
- Brooks, Chris (Christine)
- Publication
- Englewood Cliffs, N.J. : Prentice Hall, ©1994.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | GV716 .B76 1994 | Off-site |
Details
- Description
- xiii, 333 pages : illustrations; 25 cm
- Summary
- Manuel d'enseignement couvrant la démarche du marketing du sport, de la compréhension du marché au développement du plan de sponsoring. Les marchées, les secteurs du marché, le sponsoring, le plan stratégique. Ouvrage didactique et opérationnel, facile à utiliser.
- Subject
- Sports > United States > Marketing
- Sports > Economic aspects > United States
- Sports > Economic aspects
- Sports > Marketing
- Marketing
- Marketingmanagement
- Sport
- Sportsponsoring
- Sportökonomie
- Wettbewerbsstrategie
- Sports > Organisation et administration > États-Unis
- Sports > Aspect économique > États-Unis
- Marketing
- United States
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Takink care -- Understanding markets -- Structure of the sports industry -- Sports publics -- Sports products and sports markets -- Adult sports participant -- Conducting market research -- Sponsorship within the corporate marketing framework -- Designing sponsorship packages -- Putting a sports sponsorship plan together -- Pricing sponsorship packages -- Sponsorship publicity -- Analyzing competitive forces -- Appendix A Writing your strategic plan.
- ISBN
- 0138358931
- 9780138358938
- LCCN
- 93039462
- OCLC
- ocm29311830
- 29311830
- SCSB-2045460
- Owning Institutions
- Princeton University Library