Research Catalog

Persuasion profiling : how the internet knows what makes you tick

Title
Persuasion profiling : how the internet knows what makes you tick / Maurits Kaptein.
Author
Kaptein, Maurits
Publication
  • Amsterdam : Business Contact Publishers, [2015]
  • ©2015

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Details

Description
250 pages : illustrations; 22 cm
Uniform Title
Digitale verleiding. English
Alternative Title
Digitale verleiding.
Subject
  • Consumer profiling
  • Internet marketing
  • Persuasion (Psychology)
  • Web personalization
Bibliography (note)
  • Includes bibliographical references (pages 239-245) and index.
Language (note)
  • Translated from the Dutch.
ISBN
  • 9789047008729
  • 9047008723
OCLC
  • ocn948692381
  • 948692381
  • SCSB-1852192
Owning Institutions
Princeton University Library