Research Catalog
Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence
- Title
- Public relations inquiry as rhetorical criticism : case studies of corporate discourse and social influence / edited by William N. Elwood.
- Publication
- Westport, Conn. : Praeger, 1995.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HM263 .P76568 1995 | Off-site |
Details
- Additional Authors
- Elwood, William N.
- Description
- xi, 333 pages; 24 cm.
- Series Statement
- Praeger series in political communication, 1062-5623
- Uniform Title
- Praeger series in political communication
- Subject
- Genre/Form
- Case studies.
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Public relations is a rhetorical experience : the integral principle in case study analysis / William N. Elwood -- Scandalous rhetorics / Barry Brummett -- Mobil's epideictic advocacy : "observations" of Prometheus bound / Richard E. Crable and Steven L. Vibbert -- The engineering of outrage : mediated constructions of risk in the Alar controversy / Jamie Press Lacey and John T. Llewellyn -- "I am a scientologist" : the image management of identity / Jeffrey L. Courtright -- Plastic as planet-saving "natural resource" : advertising to recycle an industry's reality / Patricia Paystrup -- From "we didn't do it" to "it's not our fault" : the use of apologia in public relations crises / Keith Michael Hearit -- Philip Morris Magazine : an innovation in grass roots issue management / Rachel L. Holloway -- Janus in the looking glass : the management of organizational identity in corporate recruitment videos / Theresa A. Russell-Loretz -- The rhetoric of indoctrination : a critical analysis of new employee orientation / Mitchell S. McKinney -- SANE/Freeze, issue status, and rhetorical diversification / Michael F. Smith -- Issue management during corporate mergers : a case study of AT & T and NCR / Kelly Fudge -- Communication in ballot issue campaigns : a rhetorical analysis of the 1991 Cincinnati public schools levy campaign / Jeffrey P. Joiner and Kathleen M. German -- Public relations and the ethics of the moment : the anatomy of a local ballot issue campaign / William N. Elwood -- Critical theory in public relations inquiry : future directions for analysis in a public relations context / Kathleen M. German.
- ISBN
- 0275949710
- 9780275949716
- 0275951502
- 9780275951504
- LCCN
- 94042837
- OCLC
- ocm31607539
- 31607539
- SCSB-8802659
- Owning Institutions
- Princeton University Library