Research Catalog

미디어 빅뱅 과 광고 문화

Title
  • 미디어 빅뱅 과 광고 문화 / 이 화자, 김 병희, 이 희복 지음.
  • Midiŏ pikpaeng kwa kwanggo munhwa / Yi Hwa-ja, Kim Pyŏng-hŭi, Yi Hŭi-bok chiŭm.
Author
  • 이 화자
  • Yi, Hwa-ja
Publication
  • 파주시 : 한울, 2009.
  • P'aju-si : Hanul, 2009.

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Book/TextUse in library HF5813.K6 Y5 2009Off-site

Details

Additional Authors
  • 김 병희, 1964-
  • Kim, Pyŏng-hŭi, 1964-
  • 이 희복
  • Yi, Hŭi-bok
Description
198 p. : ill.; 23 cm.
Series Statement
  • 한울 아카데미 ; 1131
  • Hanul ak'ademi ; 1131
Uniform Title
  • 한울 아카데미 ; 1131.
  • Hanul ak'ademi ; 1131.
Alternative Title
  • 광고 문화
  • Kwanggo munhwa
Subject
  • Advertising > Social aspects > Korea (South)
  • Symbolism in advertising
  • Mass media > Korea (South) > Influence
  • Mass media > Korea (South) > Psychological aspects
  • Advertising > Social aspects
  • Mass media > Influence
  • Korea (South)
Bibliography (note)
  • Includes bibliographical references.
ISBN
  • 9788946051317
  • 8946051310
OCLC
  • ocn465191122
  • SCSB-1862206
Owning Institutions
Princeton University Library