Research Catalog

Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication

Title
Pitch, tweet, or engage on the street : how to practice global public relations and strategic communication / Kara Alaimo.
Author
Alaimo, Kara
Publication
New York : Routledge, Taylor & Francis Group, 2017.

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Details

Description
xi, 427 pages; 24 cm
Subject
  • Public relations
  • Social media
  • High technology industries > Public relations
  • Public Relations
  • Social Media
  • public relations
  • social media
Note
  • Includes index.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa.
ISBN
  • 9781138916043
  • 1138916048
  • 9781138916050
  • 1138916056
  • 9781315689869 (canceled/invalid)
LCCN
  • 2016002020
  • 99970705363
OCLC
  • ocn936350218
  • 936350218
  • SCSB-1864763
Owning Institutions
Princeton University Library