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Displaying 1-11 of 11 results for author "Farris, Paul."
Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris.
- Text
- [Cambridge, Mass.] : Marketing Science Institute, 1974.
- 1974
- 1 Item
Item details Format Call Number Item Location Text JLF 78-1274 Offsite Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris.
- Text
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text JLF 81-1328 Offsite The advertising controversy : evidence on the economic effects of advertising / Mark S. Albion, Paul W. Farris.
- Text
- Boston, Mass. : Auburn House Pub. Co., c1981.
- 1981
- 1 Item
Item details Format Call Number Item Location Text JBE 12-7 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Market share and ROI : a peek at some unobserved variables / Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/114-93/117 Off-site Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
- Text
- Homewood, IL : Irwin, [1991], ©1991.
- 1991-1991
- 1 Item
Item details Format Call Number Item Location Text HF5823 .Q44 1991 Off-site The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore.
- Text
- Cambridge ; New York : Cambridge University Press, 2004.
- 2004
- 2 Items
Item details Format Call Number Item Location Text Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HF5415.13 .P76 2004 Off-site Marketing costs in consumer goods industries / Robert D. Buzzell and Paul W. Farris.
- Text
- Cambridge, Mass : Marketing Science Institute, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.76-110-76-112 Off-site Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris.
- Text
- Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.79-110-79-115 Off-site Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures / by Robert D. Buzzell and Paul W. Farris.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.76-116-76-118 Off-site Marketing metrics : 50+ metrics every executive should master / Paul W. Farris [and others].
- Text
- Upper Saddle River, N.J. : Wharton School Pub., [2006], ©2006.
- 2006-2006
- 2 Items
Item details Format Call Number Item Location Text Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HF5415.2 .M35543 2006 Off-site Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].
- Text
- Upper Saddle River, N.J. : FT Press, c2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .M35543 2010 Off-site
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