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Displaying 1-1 of 1 results for author "Garolera, Jordi."
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera.
- Text
- Cambridge, MA : Marketing Science Institute, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.01/113-114 Off-site
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