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Displaying 1-1 of 1 results for author "Germain, Richard"
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow.
- Text
- Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, ©1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text HF5415.127 .H65 1992 Off-site
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