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Displaying 1-15 of 15 results for author "Lehmann, Donald R."
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
- Text
- Lexington, Mass. : Lexington Books, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 87-936|m(SASB) Offsite Reflections on the futures of marketing : practice and education / edited by Donald R. Lehmann and Katherine E. Jocz.
- Text
- Cambridge, MA : Marketing Science Institute, c1997.
- 1997
- 1 Item
Item details Format Call Number Item Location Text JBE 98-732 Offsite Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
- Text
- Upper Saddle River, NJ : Wharton School Pub., c2005.
- 2005
- 1 Item
Item details Format Call Number Item Location Text JBE 05-737 Offsite Economic consequences of providing quality and customer satisfaction / Eugene W. Anderson, Claes Fornell, Donald R. Lehmann.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/112-93/113 Off-site The long-term impact of promotion and advertising on consumer brand choice / Carl F. Mela, Sunil Gupta, Donald R. Lehmann.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.
- 1996-1996
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.96/127-128 Off-site Reflections on the futures of marketing : practice and education / edited by Donald R. Lehmann and Katherine E. Jocz.
- Text
- Cambridge, MA : Marketing Science Institute, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HF5415 .R345 1997g Off-site From decision support to decision automation : a 2020 vision / Randolph E. Bucklin, Donald R. Lehmann, John D.C. Little.
- Text
- [Cambridge, MA] : Marketing Science Institute, [1998]
- 1998
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.98/111-119 Off-site The primacy of the idea itself as a predictor of new product success / Jacob Goldenberg, Donald R. Lehmann, David Mazursky.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.99/108-11 Off-site Valuing customers / Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart.
- Text
- Cambridge, MA : Marketing Science Institute, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.01/117-121 Off-site A product-market-based measure of brand equity / Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. Neslin.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, [2002], ©2002.
- 2002-2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/100-104 Off-site Market research and analysis / Donald R. Lehmann.
- Text
- 1985
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .L388 1985 Off-site Customer expectations management and optimal firm behavior for new products / Praveen K. Kopalle and Donald R. Lehmann.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/115-117 Off-site Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
- Text
- 1986
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .F28 1986 Off-site Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
- Text
- 1986
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .F28 1986 Off-site Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
- Text
- Lexington, Mass. : Lexington Books, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .F28 1986 Off-site
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