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Displaying 1-1 of 1 results for author "Sacred Heart University."
On the road to a new effectiveness model : measuring emotional responses to television advertising / [edited] by Anca Cristina Micu of Sacred Heart University & Joseph T. Plummer of the Advertising Research Foundation.
- Text
- New York, N. Y. : The ARF, c2007.
- 2007
- 1 Item
Item details Format Call Number Item Location Text JCX T-149 Offsite
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