Research Catalog

  • World advertising trends.

    • Text
    • Henley-on-Thames, Oxfordshire, UK : World Advertising Research Center
    • unknown-present
    • 5 Items
    FormatCall NumberItem Location
    Text JBM 07-53 2006Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBM 07-53 2007Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBM 07-53 2008Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The Americas marketing pocket book.

    • Text
    • Henley-on-Thames, England : NTC Publications
    • 2000-present
    • 1 Item
    FormatCall NumberItem Location
    Text JBK 12-1 2006Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005 / edited and introduced by Les Binet.

    • Text
    • Henley-on-Thames : World Advertising Research Center, 2006.
    • 2006
    • 2 Items
    FormatCall NumberItem Location
    Text JBF 06-247Offsite
    FormatCall NumberItem Location
    Text *WSC-4707 2005Offsite
  • Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.

    • Text
    • Henley-on-Thames : World Advertising Research Center, 2008.
    • 2008
    • 2 Items
    FormatCall NumberItem Location
    Text *USD-2743 [DVD]Offsite
    FormatCall NumberItem Location
    Text JBF 09-82Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Advertising works 18 : proving the payback on marketing investment / edited by Andy Nairn.

    • Text
    • London : World Advertising Research Center, 2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text JBE 10-1132Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • International journal of advertising [electronic resource].

    • Text
    • [Eastbourne, East Sussex, England] : [Holt, Rinehart and Winston]
    • 1983-present
    • 2 Resources

    Available Online

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  • Journal of advertising research [electronic resource].

    • Text
    • [Washington, DC] : Published for the Advertising Research Foundation by World Advertising Research Center
    • 1960-present
    • 2 Resources

    Available Online

    See All Available Online Resources

  • Quarterly survey of advertising expenditure [electronic resource].

    • Text
    • Henley on Thames : World Advertising Research Center
    • unknown-present
    • 2 Resources

    Available Online

    See All Available Online Resources

  • Advertising and the long-term success of the premium brand / Stephan Buck ; foreword by Sir Martin Sorrell.

    • Text
    • [Henley-on-Thames] : published for the Advertising Association Economics Committee by the World Advertising Research Center, [2001]
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text HD69.B7 B85 2001gOff-site
  • Admap : the journal of advertising media analysis and planning.

    • Text
    • London : Whitehall Technical Press, 1964-
    • 1964-present
    • 34 Items
    FormatCall NumberItem Location
    Text HF5801 .A16 v.47:no.1-6 (2012:Jan.-June) + suppl.Off-site
    FormatCall NumberItem Location
    Text HF5801 .A16 v.48:no.7-11 (2013:July-Dec.) + suppl.Off-site
    FormatCall NumberItem Location
    Text HF5801 .A16 v.48:no.1-6 (2013:Jan.-June)Off-site
  • Behind the scenes in advertising (mark III) : brands, business and beyond / Jeremy Bullmore.

    • Text
    • Henley-on-Thames : World Advertising Research Centre, 2003.
    • 2003
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821 .B85 2003gOff-site
  • Copy testing : practice and best practice : a review of UK ad research procedures / by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.

    • Text
    • Henley-on-Thames, Oxfordshire, UK ; Washington, DC : Published for the Advertising Association Economics Committee by the World Advertising Research Center, [2003], ©2003.
    • 2003-2003
    • 1 Item
    FormatCall NumberItem Location
    Text HF5815.G7 A52 2003gOff-site
  • The Americas marketing pocket book.

    • Text
    • Henley-on-Thames, England : NTC Publications
    • 2 Items
    FormatCall NumberItem Location
    Text HF5415.12.A45 A44 2006Off-site
    FormatCall NumberItem Location
    Text HF5415.12.A45 A44 2005Off-site
  • The Asia Pacific marketing pocket book.

    • Text
    • Henley-on-Thames, England : NTC Publications
    • 2 Items
    FormatCall NumberItem Location
    Text HF5415.12.A78 A85 2006Off-site
    FormatCall NumberItem Location
    Text HF5415.12.A78 A85 2005Off-site
  • World drink trends.

    • Text
    • Henley-on-Thames, Oxfordshire, Eng. : Produktschap voor Gedistilleerde Dranken in association with NTC Publications Ltd.
    • 19-present
    • 1 Item
    FormatCall NumberItem Location
    Text HD9350.4 .W6 2005Off-site
  • The Canadian marketing pocket book.

    • Text
    • Henley-on-Thames : World Advertising Research Centre, ©2002-2003.
    • 2003-2004
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.12.C35 C36 2004Off-site
  • World advertising trends.

    • Text
    • Henley-on-Thames, Oxfordshire, UK : World Advertising Research Center
    • 199-present
    • 6 Items
    FormatCall NumberItem Location
    Text HF5804 .W67 2006Off-site
    FormatCall NumberItem Location
    Text HF5804 .W67 2008:CD-ROMOff-site
    FormatCall NumberItem Location
    Text HF5804 .W67 2008Off-site
  • The Canadian communications pocket book.

    • Text
    • Henley-on-Thames : World Advertising Research Centre, ©2006-
    • 2007-present
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.12.C35 C361 2006/2007Off-site
  • From prime time to my time / Andrew Green.

    • Text
    • London : WARC, 2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text P96.A83 G68 2010Off-site

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