Research Catalog
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Displaying 1-2 of 2 results for author "Aaker, Jennifer Lynn."
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera.
- Text
- Cambridge, MA : Marketing Science Institute, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.01/113-114 Off-site The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler.
- Text
- San Francisco : Jossey-Bass, c2010.
- 2010
- 1 Item
Item details Format Call Number Item Location Text HF5415.1265 .A25 2010 Off-site
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