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Displaying 1-7 of 7 results for author "Barban, Arnold M."
Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential.
- Text
- Austin, Tex., 1964.
- 1964
- 1 Item
Item details Format Call Number Item Location Text *ZT-811 Offsite Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
- Text
- Chicago : Crain Books, c1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLD 85-224 Offsite Advertising media sourcebook and workbook / Arnold M. Barban, Donald W. Jugenheimer, Lee F. Young.
- Text
- Columbus, Ohio : Grid, inc., [1975]
- 1975
- 1 Item
Item details Format Call Number Item Location Text JLF 76-171 Offsite Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBF 00-975 Offsite Advertising media sourcebook / Arnold Barban, Donald W. Jugenheimer, Peter B. Turk.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBF 00-1144 Offsite Readings in advertising and promotion strategy. [Compiled by] Arnold M. Barban [and] C. H. Sandage.
- Text
- Homewood, Ill., R. D. Irwin, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text D-18 6330 Schwarzman Building - Main Reading Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
- Text
- Lincolnwood, Ill., U.S.A. : NTC Business Books, [1987], ©1987.
- 1987-1987
- 1 Item
Item details Format Call Number Item Location Text HF5826.5 .B37 1987 Off-site
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