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Displaying 1-1 of 1 results for author "Mela, Carl F."
The long-term impact of promotion and advertising on consumer brand choice / Carl F. Mela, Sunil Gupta, Donald R. Lehmann.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1996], ©1996.
- 1996-1996
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.96/127-128 Off-site
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