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Displaying 1-2 of 2 results for author "Venkatesan, Rajkumar"
The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan and Jim Lecinski.
- Text
- Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021.
- 2021
- 1 Resource
Available Online
https://i.ezproxy.nypl.org/login?url=https://i.ezproxy.nypl.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2853901Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of Business Administration, University of Virginia, Paul Farris, Landmark Communications Professor of Business Administration, Darden Graduate school of Business Administration, University of Virginia, Ronald T. Wilcox, Ethyl Corporation Professor of Business Administration, Darden Graduate school of Business Administration, University of Virginia.
- Text
- Upper Saddle River, New Jersey : Pearson Education, [2015]
- 2015-2015
- 1 Item
Item details Format Call Number Item Location Text HF5415.127 .V46 2015 Off-site
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