Research Catalog
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Displaying 1-50 of 149 results
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
- Text
- Chicago : Crain Books, c1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLD 85-224 Offsite Advertising media planning / Jack Z. Sissors, E. Reynold Petray.
- Text
- Chicago : Crain Books, c1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLE 76-3035 Offsite Informatique au service du marketing / par Philippe Irrmann ... [et al.] ; préf. de R. Remillon.
- Text
- Paris ; New York : Masson, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLE 77-2500 Offsite Media planning / James R. Adams. 2d ed.
- Text
- London : Business Books, 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text JLE 78-2679 Offsite Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.
- Text
- New York : Praeger, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text JLE 80-2870|m(SASB) Offsite Advertising and communication management / Michael L. Ray.
- Text
- Englewood Cliffs, N.J. : Prentice-Hall, c1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text JLE 81-2427 Offsite Festsetzung und Verteilung von Werbebudgets : e. empir. Analyse für klass. Werbemedien / Wolfgang Pudenz.
- Text
- München : Florentz, 1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text JLD 83-2021 Offsite Advertising media models : a practical guide / Roland T. Rust.
- Text
- Lexington, MA : Lexington Books, [1986]
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 86-3072 Offsite Media planning : a practical guide / Jim Surmanek.
- Text
- Lincolnwood, Ill., U.S.A. : NTC Business Books, 1986, c1985.
- 1986-1985
- 1 Item
Item details Format Call Number Item Location Text JLE 86-4679 Offsite Inside print.
- Text
- New Canaan, CT : M.P.E., Inc., 1986-1989.
- 1986-1989
- 4 Items
Item details Format Call Number Item Location Text JFM 86-283 v. 8 1987 Offsite Item details Format Call Number Item Location Text JFM 86-283 v. 9 1988 Offsite Item details Format Call Number Item Location Text JFM 86-283 v. 10 Jan.-July 1989 Offsite The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman.
- Text
- New York : Quorum Books, 1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JFD 88-5997 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Inside media.
- Text
- Stamford, CT : Hanson Pub. Group Inc., 1989-
- 1989-present
- 16 Items
Item details Format Call Number Item Location Text JBN 92-13 June 26-Dec. 11, 1996 Offsite Item details Format Call Number Item Location Text JBN 92-13 Jan. 28-Mar. 11, 1997 Offsite Item details Format Call Number Item Location Text JBN 92-13 March 25,1997 Offsite Media planning [by] James R. Adams.
- Text
- London, Business Books [for] the Institute of Practitioners in Advertising, 1971.
- 1971
- 1 Item
Item details Format Call Number Item Location Text JBE 90-640 Offsite Medien Journal / Österreichische Gesellschaft für Kommunikationsfragen.
- Text
- Salzburg : Die Gesellschaft
- unknown-present
- 1 Item
Item details Format Call Number Item Location Text JLL 88-93 Library has: 11. Jahrg., Nr. 2 (1987). v. 11, no. 2 (1987) Offsite The importance of research in a changing business marketing environment including : first results of the ARF/ABP study of the relationship between business-to-business, advertising and sales : transcript proceedings / ARF Eighth Annual Business Advertising Research Conference, the New York Hilton, October 16, 1986.
- Text
- New York, NY (3 E. 54th St., New York 10022-3180) : Advertising Research Foundation, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLF 88-2237 Offsite The advertiser's handbook for budget determination / Simon Broadbent.
- Text
- Lexington, Mass. : Lexington Books, c1988.
- 1988
- 1 Item
Item details Format Call Number Item Location Text JLE 89-939 Offsite The effective use of advertising media : a practical handbook / by Martyn P. Davis.
- Text
- London : Hutchinson Business, 1988.
- 1988
- 1 Item
Item details Format Call Number Item Location Text JLE 89-954 Offsite Effective media planning : a guide to help advertisers and agencies develop plans that work / by August B. Priemer.
- Text
- Lexington, Mass. : Lexington Books, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JLE 89-2315|m(SASB) Offsite Advertising that pulls response / Graeme McCorkell.
- Text
- London ; New York : McGraw-Hill Book Co., c1990.
- 1990
- 1 Item
Item details Format Call Number Item Location Text JBF 00-1135 Offsite Media market guide.
- Text
- New York, N.Y. : Conceptual Dynamics ; Bethlehem, N.H. : Bethlehem Publishing [distributor] 1980-
- 1980-present
- 108 Items
Item details Format Call Number Item Location Text JBM 91-95 2016:spring Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-95 2016:summer Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-95 2016:winter Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
International media guide.
- Text
- South Norwalk, Conn. : International Media Enterprises, c1989-c1999.
- 1989-1999
- 8 Items
Item details Format Call Number Item Location Text JBM 91-1069 1994-1995 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-1069 1996-1997 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-1069 1997-1998 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.
- Text
- New York : Prentice Hall, 1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBE 91-2321 Offsite International media guide. Business/professional, Europe.
- Text
- New York, NY : Directories International, -2000.
- 200-2000
- 8 Items
Item details Format Call Number Item Location Text JBM 91-1342 1997:Europe Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-1342 1998 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-1342 1999 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
International media guide. Business/professional, Asia/Pacific, Middle East/Africa.
- Text
- New York, N.Y. : Directories International, c1991-2000.
- 1991-2000
- 6 Items
Item details Format Call Number Item Location Text JBM 91-1402 1997 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-1403 1998 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBM 91-1403 1999 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The effective use of advertising media : a practical handbook / by Martyn P. Davis.
- Text
- London : Century Business, 1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text JBE 92-1990 Offsite How to fund media : a special project of the Council on Foundations / by David S. Shepard.
- Text
- Washington, D.C. : Council on Foundations, c1984.
- 1984
- 1 Item
Item details Format Call Number Item Location Text JLE 86-1732 Offsite Media math : basic techniques of media evaluation / Robert W. Hall.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBF 93-249 Offsite Advertising media planning / Jack Z. Sissors, Lincoln Bumba.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 93-1483 Offsite Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBF 00-975 Offsite International marketing communications / Tom Griffin.
- Text
- Oxford [England] ; Boston : Butterworth-Heinemann, 1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 93-2571 Offsite Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.
- Text
- New York : H. Holt, 1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBD 93-1632 Offsite Marketer's guide to media.
- Text
- New York, NY : Adweek, Inc., c1992-
- 1992-present
- 16 Items
Item details Format Call Number Item Location Text JBK 92-80 v. 30 (2007) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBK 92-80 v. 31 (2008) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Item details Format Call Number Item Location Text JBK 92-80 v. 32 (2009) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Southern California media sourcebook.
- Text
- Wilmette, Ill. : Standard Rate & Data Service, 1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text JBM 93-354 1993 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Media fact book / AS Publicidad.
- Text
- [El Salvador?] : AS Publicidad, [1992?-
- 1992-present
- 1 Item
Item details Format Call Number Item Location Text JBM 96-985 1992-1993/1994 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Chicago media sourcebook.
- Text
- Wilmette, Ill. : Standard Rate & Data Service, 1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text JBM 93-563 1993 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
The Leo Burnett worldwide advertising and media fact book / [Leo Burnett Company ; edited by Brian Jacobs].
- Text
- Chicago : Triumph Books, 1994-
- 1994-present
- 1 Item
Item details Format Call Number Item Location Text JBM 94-952 1994 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Copy chasers on creating business-to-business ads / Edmund O. Lawler.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 00-1967 Offsite Close-up on today's food marketing.
- Text
- New York : Newspaper Advertisng Bureau, Inc., c1983.
- 1983
- 1 Item
Item details Format Call Number Item Location Text JBF 95-17 Offsite Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij.
- Text
- New York : Prentice Hall, 1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 94-2487 Offsite Study of media & markets. Regional target marketing report. Northeast/east central / Simmons.
- Text
- New York, N.Y. : Simmons Market Research Bureau, Inc.
- unknown-present
- 1 Item
Item details Format Call Number Item Location Text JBM 94-1183 NORTHEAST/EAST CENTRAL (1990) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Study of media & markets. Outdoor advertising / Simmons.
- Text
- New York, N.Y. : Simmons Market Research Bureau, Inc.
- unknown-present
- 1 Item
Item details Format Call Number Item Location Text JBM 94-1231 1990 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Study of media & markets. Regional target marketing report. West central/south/pacific / Simmons.
- Text
- New York, N.Y. : Simmons Market Research Bureau, Inc.
- unknown-present
- 1 Item
Item details Format Call Number Item Location Text JBM 94-1182 WEST CENTRAL/SOUTH/PACIFIC (1990) Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Integrated marketing communications / Ian Linton and Kevin Morley.
- Text
- Oxford ; Boston : Butterworth-Heinemann, 1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1964 Offsite Advertising media sourcebook / Arnold Barban, Donald W. Jugenheimer, Peter B. Turk.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBF 00-1144 Offsite Direct response television : the authoritative guide / Frank R. Brady, J. Angel Vasquez.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 07-897 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping and more / Alvin Eicoff.
- Text
- Lincolnwood, Ill. : NTC Business Books, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1563 Offsite The media handbook / Helen Katz.
- Text
- Lincolnwood, Ill. : NTC Business Books, c1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBE 00-1961 Offsite The Dartnell directory of mailing list sources.
- Text
- Chicago, The Dartnell Corp.
- 1931-present
- 2 Items
Item details Format Call Number Item Location Text TWA (Dartnell directory of mailing list sources) Library has: Ed. 1 (1931), ed. 3 (1948). ed. 1 (1931) Offsite Item details Format Call Number Item Location Text TWA (Dartnell directory of mailing list sources) Library has: Ed. 1 (1931), ed. 3 (1948). ed. 3 (1948) Offsite Introduction to advertising media : research, planning, and buying / Jim Surmanek.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 95-1363 Offsite Israel marketing & media directory.
- Text
- Jerusalem : JerusaleMarketinGroup, -2000.
- 1991-2000
- 1 Item
Item details Format Call Number Item Location Text JBM 10-60 2000 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
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