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  • Das Autorenfoto in Buch und Buchwerbung : Autorinszenierung und Kanonisierung mit Bildern / Sandra Oster.

    • Text
    • Berlin ; Boston : De Gruyter, [2014]
    • 2014-2014
    • 1 Item
    FormatCall NumberItem Location
    Text ReCAP 16-15336Offsite

  • Copy paste : how advertising recycles ideas / Joe La Pompe.

    • Text
    • [Luxembourg] : Maison Moderne, July 2016.
    • 2016-7
    • 1 Item
    FormatCall NumberItem Location
    Text JQG 17-991Schwarzman Building - Art & Architecture Room 300
    Request for On-site UseRequest Scan

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Publishing in Joyce's Ulysses : newspapers, advertising and printing / edited by William S. Brockman, Tekla Mecsnóber, Sabrina Alonso.

    • Text
    • Leiden ; Boston : Brill Rodopi, [2018]
    • 2018-2018
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 18-4514Schwarzman Building - Main Reading Room 315
    Request for On-site UseRequest Scan

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Günter Grass: Das Milch-Märchen : frühe Werbearbeiten / Kai Schlüter (Hg.) ; mit einer DVD von radiobremen.

    • Text
    • Berlin : Ch. Links Verlag, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text PT2613.R338 Z46 2013gOff-site

  • Der deutsche Buchhandel und der Siegeszug der Kinematographie 1895-1933 : Reaktionen und strategische Konsequenzen / Jasmin Lange.

    • Text
    • Wiesbaden : Harrassowitz, 2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text Z315 .L36 2010Off-site

  • Formica forever.

    • Text
    • Cincinnati, Ohio : Formica Corporation ; New York, NY : Published in association with Metropolis Books, 2013.
    • 2013
    • 1 Item
    FormatCall NumberItem Location
    Text HD9661.U64 F67 2013gOff-site

  • Postmodern advertising in Japan : seduction, visual culture, and the Tokyo Art Directors Club / Ory Bartal.

    • Text
    • Hanover, New Hampshire : Dartmouth College Press, [2015]
    • 2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.J3 B37 2015Off-site

  • Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais.

    • Text
    • London : Berg Publishers, 2012.
    • 2012
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821 .M26 2012Off-site

  • Creating effective advertising : using semiotics / by Mihai Nadin and Richard D. Zakia.

    • Text
    • New York, N.Y. : Consultant Press, [1994], ©1994.
    • 1994-1994
    • 1 Item
    FormatCall NumberItem Location
    Text HF5825 .N24 1994Off-site

  • Issues in advertising : the economics of persuasion / edited by David G. Tuerck.

    • Text
    • Washington : American Enterprise Institute for Public Policy Research, [1978], ©1978.
    • 1978-1978
    • 2 Items
    FormatCall NumberItem Location
    Text Off-site
    Not available - Please for assistance.
    FormatCall NumberItem Location
    Text HF5827 .I83Off-site

  • 100 ideas that changed advertising / Simon Veksner.

    • Text
    • London : Laurence King Publishing, 2015.
    • 2015-2015
    • 1 Item
    FormatCall NumberItem Location
    Text HF5811 .V45 2015gOff-site

  • The strategy of desire.

    • Text
    • Garden City, N.Y. : Doubleday, 1960.
    • 1960
    • 1 Item
    FormatCall NumberItem Location
    Text HM263 .D45Off-site

  • La publicité en Belgique, 1850-1975 : des courtiers aux agences internationales / Véronique Pouillard.

    • Text
    • Bruxelles : Académie Royale de Belgique, 2005.
    • 2005
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.B4 P68 2005gOff-site

  • Werbung als wirtschaftsethisches Problem.

    • Text
    • Marburg, 1969.
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text Off-site

  • Gender & utopia in advertising : a critical reader / edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato.

    • Text
    • Lisle, IL : Procopian Press ; [Syracuse, N.Y.] : Distributed by Syracuse University Press, ©1994.
    • 1994
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .G46 1994Off-site

  • Laval en 1900 : boutiques et magasins / Jocelyne Dloussky.

    • Text
    • [Laval] : L'Oribus, ©1997.
    • 1997
    • 1 Item
    FormatCall NumberItem Location
    Text HF5429.6.F82 L38 1997Off-site

  • Digital oder Original? : virtuelle Werbung bei Sportübertragungen im Fernsehen : Dokumentation des 11. Hessischen Gesprächsforums Medien der Hessischen Landesanstalt für privaten Rundfunk (LPR Hessen) am 26. November 1998 in Frankfurt / [Redaktion, Sandra Bischoff].

    • Text
    • München : KoPäd, 1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text HF6146.T42 H47 1999Off-site

  • Firma Fernsehen : alles über Politik, Recht, Organisation, Markt, Werbung, Programm und Produktion / Eric Karstens, Jörg Schütte.

    • Text
    • Reinbek bei Hamburg : Rowohlt Taschenbuch, 1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text HE8700.9.G3 K37 1999Off-site

  • Selbstbild und Fremdbild der Zielgruppe 50plus in der Werbung : eine Untersuchung des IFAK-Instituts, Taunusstein / Jule Jankowski, Lisa Neundorfer ; im Auftrag der Bayerischen Landeszentrale für neue Medien (BLM), München.

    • Text
    • München : R. Fischer, 2000.
    • 2000
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.127 .J36 2000Off-site

  • Das Brasilienbild der deutschen Auswanderungswerbung im 19. Jahrhundert / Debora Bendocchi Alves.

    • Text
    • Berlin : Wissenschaftlicher Verlag Berlin, ©2000.
    • 2000
    • 1 Item
    FormatCall NumberItem Location
    Text F2659.G3 B46 2000Off-site

  • Conversazioni, storie, discorsi : interazioni comunicative tra pubblico e privato / a cura di Giuliana Chiaretti, Marita Rampazi, Chiara Sebastiani.

    • Text
    • Roma : Carocci, 2001.
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text P95 .C66 2001Off-site

  • Campaigning : Werbung in den Arenen der Öffentlichkeit / Michael Behrent, Peter Mentner.

    • Text
    • Münster : Lit, [2001?]
    • 2001
    • 1 Item
    FormatCall NumberItem Location
    Text HF5837 .B44 2001Off-site

  • The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

    • Text
    • Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]
    • 2016
    • 2 Items
    FormatCall NumberItem Location
    Text HF5823 .N4475 2016 vol.2Off-site
    FormatCall NumberItem Location
    Text HF5823 .N4475 2016 vol.1Off-site

  • Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

    • Text
    • Mahwah, N.J. : Lawrence Erlbaum, 2004.
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text HF5822 .D59 2004Off-site

  • Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris.

    • Text
    • New York : Routledge, 2016.
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821 .V334 2016Off-site

  • The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.

    • Text
    • Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5823 .N4475 2016 vol.1Off-site

  • Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

    • Text
    • Mahwah, N.J. : Lawrence Erlbaum, 2004.
    • 2004
    • 1 Item
    FormatCall NumberItem Location
    Text HF5822 .D59 2004Off-site

  • Values, lifestyles, and psychographics / edited by Lynn R. Kahle, Larry Chiagouris.

    • Text
    • New York : Routledge, 2016.
    • 2016
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821 .V334 2016Off-site

  • Advertising, prices, and consumer reaction : a dynamic analysis / John M. Scheidell.

    • Text
    • Washington : American Enterprise Institute for Public Policy Research, ©1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821.S25Off-site

  • Wie argumentiert Werbung : zur verbalen u. imaginalen Konzeption von Werbebotschaften : Rhetorik d. Codes, Analyse u. Methodendiskussion / André Heiz.

    • Text
    • München : Ölschläger, 1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text HF5821.H36Off-site

  • Strategien der Werbung : ein linguist.-psychoanalyt. Versuch z. Rekonstruktion d. Werbewirkung / Dieter Flader.

    • Text
    • Kronberg (Ts.) : Scriptor-Verlag, 1974.
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text HF5822.F55.1974Off-site

  • Let there be neon / Rudi Stern.

    • Text
    • New York : Abrams, 1979.
    • 1979
    • 1 Item
    FormatCall NumberItem Location
    Text TK4383 .S73q OversizeOff-site

  • Advertising and commodity culture in Joyce / Garry Leonard.

    • Text
    • Gainesville : University Press of Florida, ©1998.
    • 1998
    • 1 Item
    FormatCall NumberItem Location
    Text PR6019.O9 Z694 1998Off-site

  • Sozialisation durch Werbung; Sozialisationswirkung von Werkbeaussagen in Massenmedien.

    • Text
    • [Düsseldorf] Bertelsmann Universitätsverlag [©1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text HM251 .H47Off-site

  • Okkasionelle Variationen sprachlicher Schematismen : eine Analyse französischer und deutscher Presse- und Werbetexte / von Annette Sabban.

    • Text
    • Tübingen : Narr, ©1998.
    • 1998
    • 1 Item
    FormatCall NumberItem Location
    Text PC2074.7 .S32 1998Off-site

  • Strukturelle Analyse verbal-visueller Textkonstitution in der Anzeigenwerbung / Paul Werner Langner.

    • Text
    • Frankfurt am Main ; New York : P. Lang, ©1985.
    • 1985
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827 .L362Off-site

  • Werbung im Nationalsozialismus : die Kataloge der "Grossen Deutschen Kunstausstellung" 1937-1944 / Britta Lammers.

    • Text
    • Weimar : VDG, 1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text N6868.5.N37 L36 1999Off-site

  • Publicité, propagande : culture hispanique.

    • Text
    • Dijon : Centre d'études et de recherches hispaniques du XXe siècle, Université de Bourgogne, [1999]
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text HM263 .P8177 1999Off-site

  • Textile Kunst : zur Kultursoziologie und Ästhetik gewebter und geknüpfter Bilder / Heinz Meyer.

    • Text
    • Frankfurt ; New York : Peter Lang, 2000.
    • 2000
    • 1 Item
    FormatCall NumberItem Location
    Text NK8804 .M45 2000Off-site

  • "Unsummen für Reklame" : historische Werbung aus Ostwestfalen und Lippe / bearbeitet von Andreas Freitäger [and others].

    • Text
    • Detmold : Nordrhein-Westfälisches Staatsarchiv, 1998.
    • 1998
    • 1 Item
    FormatCall NumberItem Location
    Text HF5808.G3 U57 1998q OversizeOff-site

  • Anwaltswerbung : eine rechtsvergleichende Darstellung des deutschen und amerikanischen Rechts / Matthias Prinz.

    • Text
    • Frankfurt am Main ; New York : P. Lang, ©1986.
    • 1986
    • 1 Item
    FormatCall NumberItem Location
    Text KF310.A3 P74Off-site

  • Neolithische Megalithgräber in Volksglauben und Volksleben : Untersuchung historischer Quellen zur Volksüberlieferung, zum Denkmalschutz und zur Fremdenverkehrswerbung / Claudia Liebers.

    • Text
    • Frankfurt am Main ; New York : Lang, ©1986.
    • 1986
    • 1 Item
    FormatCall NumberItem Location
    Text GN776.2.A1 L54 1986Off-site

  • Soviet commercial design of the twenties / edited and designed by Mikhail Anikst ; introduction and texts by Elena Chernevich ; English edition translated and edited by Catherine Cooke ; researched by M. Baburina.

    • Text
    • New York : Abbeville Press, ©1987.
    • 1987
    • 1 Item
    FormatCall NumberItem Location
    Text NC998.6.S65 A5 1987q OversizeOff-site

  • Ad hoc Arabism: advertising, culture and technology in Saudi Arabia / Roni Zirinski.

    • Text
    • New York : P. Lang, ©2005.
    • 2005
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.S28 Z57 2005Off-site

  • Schattenbilder : Männlichkeit und Weiblichkeit in Werbeanzeigen / Cornelia Eck.

    • Text
    • Hamburg : Dr. Kovač, 2008.
    • 2008
    • 1 Item
    FormatCall NumberItem Location
    Text HF5827.85 .E29 2008Off-site

  • There's a Tsotsi in the boardroom : winning in a hostile world / Muzi Kuzwayo.

    • Text
    • Johannesburg : Jacana Media, 2007.
    • 2007
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.12.S75 K893 2007Off-site

  • N. İzidor Barouh'un anılarından : Türkiye'de reklamcılığın doğuşu / proje koordinasyonu, Yakup Barouh.

    • Text
    • İstanbul : Gözlem, ©2008.
    • 2008
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.T9 B37 2008Off-site

  • Freedom of commercial speech in Europe / Joanna Krzeminska-Vamvaka.

    • Text
    • Hamburg : Verlag Dr. Kovač, 2008.
    • 2008
    • 1 Item
    FormatCall NumberItem Location
    Text K3253 .K794 2008Off-site

  • Wettbewerb und Werbung / herausgegeben von Burkhardt Röper.

    • Text
    • Berlin : Duncker & Humblot, ©1989.
    • 1989
    • 1 Item
    FormatCall NumberItem Location
    Text HF5808.G4 W48 1989Off-site

  • Un monde parti en fumée : les images du tabac en France au XXe siècle / Eric Godeau.

    • Text
    • Paris : CNRS Editions, 2010.
    • 2010
    • 1 Item
    FormatCall NumberItem Location
    Text HF6161.T6 G63 2010Off-site

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