Research Catalog

  • Price and its role in realistic choice situations--a review of recent work [microform] a study carried out for The Advertising Association by the Economists Advisory Group.

    • Text
    • London, The Advertising Association, 1970.
    • 1970
  • The Advertising quarterly.

    • Text
    • London, Advertising Association.
    • 1964-1978
    • 7 Items
    FormatCall NumberItem Location
    Text JLM 76-1704 v. 36-43Offsite
    FormatCall NumberItem Location
    Text JLM 76-1704 v. 44-49Offsite
    FormatCall NumberItem Location
    Text JLM 76-1704 v. 50-55Offsite
  • Research studies in advertising.

    • Text
    • [London, Advertising Association].
    • 19-19
    • 2 Items
    FormatCall NumberItem Location
    Text JLK 76-146 v. 3-6Offsite
    FormatCall NumberItem Location
    Text JLK 76-146 v. 7-11Offsite
  • Advertising.

    • Text
    • London : The Association, 1978-1980.
    • 1978-1980
    • 1 Item
    FormatCall NumberItem Location
    Text JFM 83-72Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Journal of advertising.

    • Text
    • Eastbourne, East Sussex : Holt, Rinehart and Winston Ltd. for the Advertising Association and the CAM Foundation, 1982.
    • 1982-1982
    • 1 Item
    FormatCall NumberItem Location
    Text JFL 83-127Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Advertising magazine.

    • Text
    • London : Advertising Association, 1980-1981.
    • 1980-1981
    • 1 Item
    FormatCall NumberItem Location
    Text JFM 83-73 v. 63-69 spring 1980-autumn 1981Offsite
  • International journal of advertising.

    • Text
    • Eastbourne, East Sussex : Holt, Rinehart and Winston [for the Advertising Association and the CAM Foundation], 1983-
    • 1983-present
    • 44 Items
    FormatCall NumberItem Location
    Text JBL 94-225 v. 30, no. 3 (2011)Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBL 94-225 v. 30, no. 4 (2011)Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBL 94-225 v. 30, no. 5 (2011)Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • How advertising works : a review of current thinking / Colin McDonald.

    • Text
    • Henley-on-Thames, Oxfordshire, U.K. : Advertising Association in association with NTC Publications, c1992.
    • 1992
    • 1 Item
    FormatCall NumberItem Location
    Text JBD 94-1512Offsite
  • The economics of advertising: a study prepared by the Economists Advisory Group.

    • Text
    • London, Advertising Association, 1967.
    • 1967
    • 1 Item
    FormatCall NumberItem Location
    Text E-13 2298Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Blueprint for successful export marketing : a paper presented to the Society of Members of the Advertising Association, 110 St. Martin's Lane, London, W.C. 2.

    • Text
    • Press Exchange, 1966.
    • 1966
    • 1 Item
    FormatCall NumberItem Location
    Text G-10 2176Offsite
  • Advertising expenditure in 1948 ... Economic and statistical adviser: W.B. Reddaway ...

    • Text
    • [London] Advertising Assoc., 1951.
    • 1951
    • 1 Item
    FormatCall NumberItem Location
    Text TW (Silverman, R. Advertising expenditure in 1948)Offsite
  • Advertising expenditure, 1952 / by Rodney Silverman.

    • Text
    • [London] : Prepared for and published by the Advertising Association, [195-]
    • 1950-1959
    • 1 Item
    FormatCall NumberItem Location
    Text TW (Silverman, R. Advertising expenditure, 1952)Offsite
  • Marketing pocket book.

    • Text
    • London : Advertising Association, 1981-
    • 1982-present
    • 4 Items
    FormatCall NumberItem Location
    Text JBK 07-5 2007Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBK 07-5 2008Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBK 07-5 2009Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • International journal of advertising [electronic resource].

    • Text
    • [Eastbourne, East Sussex, England] : [Holt, Rinehart and Winston]
    • 1983-present
    • 2 Resources

    Available Online

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  • Advertising magazine.

    • Text
    • London : Advertising Association.
    • 1980-1981
    • 2 Items
    FormatCall NumberItem Location
    Text Serials A v.63-69 (1980:spring-1981:fall)Off-site
    FormatCall NumberItem Location
    Text Serials A v.56-62 (1978:summer-1979/1980:winter)Off-site
  • The Advertising quarterly.

    • Text
    • London : Advertising Association
    • 1964-1978
    • 10 Items
    FormatCall NumberItem Location
    Text Serials A no.43-50:1975-1976Off-site
    FormatCall NumberItem Location
    Text Serials A no.51-54:1977Off-site
    FormatCall NumberItem Location
    Text Serials A no.55:1978:SpringOff-site
  • Advertising expenditure in 1948 / Economical and statistical adviser: W. B. Reddaway.

    • Text
    • [London] : Advertising Association, 1951 [i.e. 1952]
    • 1952
    • 1 Item
    FormatCall NumberItem Location
    Text 253 Si39Off-site
  • The economics of advertising : a study / prepared by the Economists Advisory Group.

    • Text
    • London : Advertising Association, 1967.
    • 1967
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.G7 E25Off-site
  • Copy testing : practice and best practice : a review of UK ad research procedures / by Tim Ambler and Scott Goldstein ; foreword by Keith Weed.

    • Text
    • Henley-on-Thames, Oxfordshire, UK ; Washington, DC : Published for the Advertising Association Economics Committee by the World Advertising Research Center, [2003], ©2003.
    • 2003-2003
    • 1 Item
    FormatCall NumberItem Location
    Text HF5815.G7 A52 2003gOff-site
  • Marketing pocket book.

    • Text
    • London : Advertising Association, 1981-
    • 1982-present
    • 3 Items
    FormatCall NumberItem Location
    Text HF5415.12.G7 M367 2006Off-site
    FormatCall NumberItem Location
    Text HF5415.12.G7 M367 2005Off-site
    FormatCall NumberItem Location
    Text HF5415.12.G7 M367 1996Off-site
  • The Advertising Association's advertising statistics yearbook.

    • Text
    • [London] : The Association, [©1984]-
    • 1984-20
    • 2 Items
    FormatCall NumberItem Location
    Text HF5813.G7 A48 2009Off-site
    FormatCall NumberItem Location
    Text HF5813.G7 A48 2006Off-site

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