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Displaying 1-1 of 1 results for author "Cohen, Joel B. (Joel Benjamin)"
Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising / Michel Tuan Pham, G. David Hughes, Joel B. Cohen.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/114-93/117 Off-site
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