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Displaying 1-2 of 2 results for author "Gupta, Sachin."
Dangers in using market-level data for determining promotion effects / Dick R. Wittink, John C. Porter, and Sachin Gupta.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/114-93/117 Off-site The brand switching fraction of promotion effects : unit sales versus elasticity decompoositions / Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/115-117 Off-site
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