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Displaying 1-1 of 1 results for author "Harlam, Bari A."
The effect of store brand share on retail margins : an empirical analysis / Kusum L. Ailawadi and Bari A. Harlam.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/108-110 Off-site
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