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Displaying 1-6 of 6 results for author "Hoyer, Wayne D."
The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
- Text
- Lexington, Mass. : Lexington Books, c1986.
- 1986
- 1 Item
Item details Format Call Number Item Location Text JLE 86-3376|m(SASB) Offsite The comprehension and miscomprehension of print communications : an investigation of mass media magazines / Jacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
- Text
- New York, N.Y. (666 Third Ave., New York 10017) : The Foundation, c1987.
- 1987
- 1 Item
Item details Format Call Number Item Location Text JLE 88-2880|m(SASB) Offsite Miscomprehension of televised communications / by Jacob Jacoby in association with Wayne D. Hoyer and David A. Sheluga.
- Text
- New York : The Educational Foundation of the American Association of Advertising Agencies, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text P93 .J3 1980g Off-site Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction / Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1997], ©1997.
- 1997-1997
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.97/120-126 Off-site The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
- Text
- Lexington, Mass. : Lexington Books, [1986], ©1986.
- 1986-1986
- 1 Item
Item details Format Call Number Item Location Text HF5415.3 .R65 1986 Off-site The comprehension and miscomprehension of print communications : an investigation of mass media magazines / Jacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
- Text
- New York, N.Y. (666 Third Ave., New York 10017) : The Foundation, [1987], ©1987.
- 1987-1987
- 1 Item
Item details Format Call Number Item Location Text HF6107 .J32 1987 Off-site
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