Research Catalog
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Displaying 1-4 of 4 results for author "Kumar, Nirmalya."
Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus.
- Text
- Boston, Mass. : Harvard Business School Press, c2007.
- 2007
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip0716/2007017289.htmlItem details Format Call Number Item Location Text JBE 08-386 Schwarzman Building - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Learning orientation, working smart, and effective selling / Harish Sujan, Barton A. Weitz, Nirmalya Kumar.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/118-93/121 Off-site Examining the impact of destructive acts in marketing channel relationships / Jonathan D. Hibbard, Nirmalya Kumar, and Louis W. Stern.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge, 02138) : Marketing Science Institute, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.01/100-105 Off-site Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus.
- Text
- Boston, Mass. : Harvard Business School Press, [2007], ©2007.
- 2007-2007
- 2 Items
Item details Format Call Number Item Location Text Off-site Not available - Please for assistance.Item details Format Call Number Item Location Text HF5415.1263 .A534 2007 Off-site
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