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Displaying 1-3 of 3 results for author "Vavra, Terry G."
The customer delight principle : exceeding customers' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.
- Text
- Chicago : McGraw Hill c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-2003 Offsite The customer delight principle : exceeding customers' expectations for bottom-line success / Timothy Keiningham and Terry Vavra.
- Text
- Chicago : McGraw Hill, [2001], ©2001.
- 2001-2001
- 1 Item
Item details Format Call Number Item Location Text HF5415.335 .K45 2001 Off-site Advertising's affective qualities and consumer response / by Alvin J. Silk and Terry Vavra.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1974.
- 1974
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.P-57-C Off-site
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