Research Catalog

  • Trends in liquor consumption; 10-year volume charts, state by state, for 10 liquor types.

    • Text
    • New York, 1962.
    • 1962
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 90-364Offsite
  • Newspapers at your service.

    • Text
    • [New York, 1956]
    • 1956
    • 1 Item
    FormatCall NumberItem Location
    Text D-11 3833 no. 1-11Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • National advertising expenditures [in 1940] by classifications in newspapers, magazines, chain radio & farm journals from figures compiled by Media Records inc., for the Bureau of Advertising, American Newspaper Publishers' Association.

    • Text
    • [New York] c1941.
    • 1941
    • 1 Item
    FormatCall NumberItem Location
    Text E-10 7064Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Membership roster of the Bureau of Advertising, ANPA, Sept. 1, 1959.

    • Text
    • New York : Bureau of Advertising, American Newspaper Publishers Association, 1959.
    • 1959
    • 1 Item
    FormatCall NumberItem Location
    Text D-12 1525 no. 1-10Offsite
    Not available - Please for assistance.
  • Newspapers at your service; a directory of market studies and other local research reports available to advertisers and their agencies from newspapers and newspaper groups.

    • Text
    • New York, 1962.
    • 1962
    • 1 Item
    FormatCall NumberItem Location
    Text F-11 2668 no. 1-9Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Finance and advertising [microform]

    • Text
    • New York, The Bureau of Advertising, Amer. Newspaper Publishers' Assoc., 1927.
    • 1927
    • 1 Item
    FormatCall NumberItem Location
    Text *ZT-TB+ p.v. 458-459Offsite
  • Community advertising [Microform] / Bureau of Advertising, American Newspaper Publishers Association.

    • Text
    • New York : The Association, 1927.
    • 1927
    • 1 Item
    FormatCall NumberItem Location
    Text *ZT-TB+ p.v. 458-459Offsite
  • Expenditures of national advertisers in newspapers.

    • Text
    • [New York] : Bureau of Advertising, American Newspaper Publishers Association
    • 197-1973
    • 8 Items
    FormatCall NumberItem Location
    Text N-10 680 1964-65Offsite
    FormatCall NumberItem Location
    Text N-10 680 1966-67Offsite
    FormatCall NumberItem Location
    Text N-10 680 1970Offsite
  • For distillers; newspaper expenditures, liquor and wine marketing maps.

    • Text
    • [New York]
    • 1-
    • 1 Item
    FormatCall NumberItem Location
    Text M-10 9458Offsite
  • The blue book; case histories of some of the noteworthy advertising successes.

    • Text
    • [New York] : Bureau of advertising, American newspaper publishers association, 1939-
    • 1938-present
    • 3 Items
    FormatCall NumberItem Location
    Text TWA+ (American newspaper publishers' association. Bureau of advertising. Blue book) 1940Offsite
    FormatCall NumberItem Location
    Text TWA+ (American newspaper publishers' association. Bureau of advertising. Blue book) 1942Offsite
    FormatCall NumberItem Location
    Text TWA+ (American newspaper publishers' association. Bureau of advertising. Blue book) 1945-49 (Inc.)Offsite
  • It sells; case histories of some successful retail advertisements of ...

    • Text
    • [New York].
    • 1-
    • 1 Item
    FormatCall NumberItem Location
    Text TWA+ (American newspaper publishers' association. Bureau of advertising. It sells) 1939Offsite
  • Good copy.

    • Text
    • N.Y. : The Bureau of Advertising, American Newspaper Publishers Association, 1927.
    • 1927
    • 1 Item
    FormatCall NumberItem Location
    Text TW (American Newspaper Publishers Association. Bureau of Advertising. Good copy)Offsite
  • The newspaper as an advertising medium ; a handbook of the newspaper in North America / its beginnings, its development, its services to the public, and its usefulness to buyers of advertising.

    • Text
    • New York, N.Y. : The Bureau of Advertising, American Newspaper Publishers Association, [1940], [©1940]
    • 1940-1940
    • 2 Items
    FormatCall NumberItem Location
    Text 253.3 Am33Off-site
    FormatCall NumberItem Location
    Text 070 Am33Off-site
  • Advertising ; address before the American newspaper publishers association.

    • Text
    • New York, 1939.
    • 1939
    • 1 Item
    FormatCall NumberItem Location
    Text 659.1 Am334Off-site
  • Good copy.

    • Text
    • N.Y. : The Bureau of Advertising, American Newspaper Publishers Association, 1927.
    • 1927
    • 1 Item
    FormatCall NumberItem Location
    Text 253.3 Am333Off-site
  • Are they listening? : A telephone survey of 28,947 homes to inquire into broadcast advertising coverage.

    • Text
    • [New York] : Bureau of Advertising, American Newspaper Publishers Association, [1932], ©1932.
    • 1932-1932
    • 1 Item
    FormatCall NumberItem Location
    Text 253.3 Am3Off-site
  • Expenditures of national advertisers in newspapers.

    • Text
    • [New York] : Bureau of Advertising, American Newspaper Publishers Association
    • 19-1973
    • 9 Items
    FormatCall NumberItem Location
    Text HF5813.U5 Am3 1961Off-site
    FormatCall NumberItem Location
    Text HF5813.U5 Am3 1963Off-site
    FormatCall NumberItem Location
    Text HF5813.U5 Am3 1964Off-site
  • What can one newspaper ad do? : An experimental field study of newspaper advertising communication and sales results / Prepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N. J. Study conducted in consultation with the Advertising Research Foundation.

    • Text
    • New York, 1969.
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text HF6107 .Am4Off-site
  • The automotive purchase decision ; a study of consumer buying types and the marketing impact of the compact cars.

    • Text
    • New Yourk, 1960.
    • 1960
    • 1 Item
    FormatCall NumberItem Location
    Text HF6161.A9 Am35Off-site
  • The blue book ; case histories of some of the noteworthy advertising successes.

    • Text
    • [New York] : Bureau of advertising, American newspaper publishers association, 1939-
    • 1938-present
    • 4 Items
    FormatCall NumberItem Location
    Text 253 B62 1942Off-site
    FormatCall NumberItem Location
    Text 253 B62 1944Off-site
    FormatCall NumberItem Location
    Text 253 B62 1947Off-site
  • Attention; a collection of the national advertisements that have been most successful in arresting the attention of newspaper readers-- taken from the Continuing study of newspaper reading, conducted by the Advertising research foundation.

    • Text
    • New York, The Bureau of advertising, American newspaper publishers association [c1941]
    • 1941
    • 1 Item
    FormatCall NumberItem Location
    Text HF6107.A25q OversizeOff-site
  • Sales promotion service ...

    • Text
    • [New York, etc.]
    • 1
    • 1 Item
    FormatCall NumberItem Location
    Text HF5801.A5Off-site
  • Attention; a collection of the retail advertisements that have been most successful in arresting the attention of newspaper readers-- taken from the Continuing study of newspaper reading, conducted by the Advertising research foundation.

    • Text
    • New York, The Bureau of advertising, American newspaper publishers association [c1941]
    • 1941
    • 1 Item
    FormatCall NumberItem Location
    Text HF6107 .A24q OversizeOff-site
  • Gasoline and newspapers; an analysis of advertising pressure and sales opportunities.

    • Text
    • [New York, Chicago, Bureau of advertising, American newspaper publishers association, 1936]
    • 1936
    • 1 Item
    FormatCall NumberItem Location
    Text HF6107 .A55q OversizeOff-site
  • The blue book; case histories of some of the noteworthy advertising successes.

    • Text
    • [New York] Bureau of advertising, American newspaper publishers association, 1939-
    • 1938-present
    • 1 Item
    FormatCall NumberItem Location
    Text HF6107 .A57q Oversize 1939Off-site
  • Business begins to talk.

    • Text
    • Chicago, Ill., Bureau of Advertising, American Newspaper Publishers Association [1936]
    • 1936
    • 1 Item
    FormatCall NumberItem Location
    Text HF6107 .A61q OversizeOff-site
  • Expenditures of national advertisers in newspapers.

    • Text
    • [New York] : Bureau of Advertising, American Newspaper Publishers Association
    • 19-1973
    • 6 Items
    FormatCall NumberItem Location
    Text HF5821 .A51q Oversize 1943Off-site
    FormatCall NumberItem Location
    Text HF5821 .A51q Oversize 1944Off-site
    FormatCall NumberItem Location
    Text HF5821 .A51q Oversize 1964Off-site

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