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Displaying 1-7 of 7 results for author "Chestnut, Robert W."
Consumer information processing : emerging theory and findings / by Robert W. Chestnut, J. Jacoby.
- Text
- New York : Graduate School of Business, Columbia University, 1978.
- 1978-1977
- 1 Item
Item details Format Call Number Item Location Text HB31 .C63 no.203-214 Off-site Methods and concepts in consumer information processing : toward an integrated framework / Robert W. Chestnut, Jacob Jacoby.
- Text
- New York : Graduate School of Business, Columbia University, 1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text HB31 .C63 no.131A-149A Off-site Television advertising and "young" children : Piaget revisited / Robert W. Chestnut.
- Text
- New York : Graduate School of Business, Columbia University, 1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text HB31 .C63 no.131A-149A Off-site Comparing "facts" with findings : empirical research on television advertising to children / Robert W. Chestnut.
- Text
- New York : Graduate School of Business, Columbia University, 1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text HB31 .C63 no.131A-149A Off-site A summary statement on children's advertising / by Robert W. Chestnut.
- Text
- New York : Graduate School of Business, Columbia University, 1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text HB31 .C63 no.190A-199A Off-site Persuasive effects in marketing.
- Text
- New York : Columbia University, Graduate School of Business, 1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text HB31 .C63 no.190A-199A Off-site Product comprehension.
- Text
- New York : Columbia University, Graduate School of Business, 1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text HB31 .C63 no.200A-209A Off-site
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