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Displaying 1-1 of 1 results for author "Colombo, Richard."
A brand-switching model with implications for marketing strategies / by Richard Colombo and Donald D. Morrison.
- Text
- Cambridge, MA : Marketing Science Institute, [1987], ©1987.
- 1987-1987
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.87/103-87/112 Off-site
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