Research Catalog

  • Male vs. female ; influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives.

    • Text
    • New York : True - The Man's Magazine, c1958.
    • 1958
    • 1 Item
    FormatCall NumberItem Location
    Text F-10 4184Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Nation's business [supplementary report giving household and reader characteristics for Nation's business.

    • Text
    • New York, c1958]
    • 1958
    • 1 Item
    FormatCall NumberItem Location
    Text F-10 4806 no. 1-8Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Demographics, 1969 ; the first primary plus secondary and total audience report.

    • Text
    • Mamaroneck, N.Y., [1969]
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text PN4784.C57 S83Off-site
  • Goods/services activities, 1969 ; the first primary plus secondary and total audience report.

    • Text
    • Mamaroneck, N.Y., [1969]
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text PN4784.C57 S832Off-site
  • Twenty years of continuous readership measurements : a record unique in the history of marketing research.

    • Text
    • [New York], [1953?]
    • 1953
    • 1 Item
    FormatCall NumberItem Location
    Text 256.1 St28Off-site
  • Profile of the black consumer.

    • Text
    • New York [c1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text HC110.C6 D3Off-site

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