Research Catalog
New! Try our Article Search to discover online journals, books, and more from home with your library card.
Displaying 1-2 of 2 results for author "Heerde, Harald J. van."
Flexible decomposition of price promotion effects using store-level scanner data / Harald J. van Heerde, Peter S.H. Leeflang, and Dick R. Wittink.
- Text
- Cambridge, MA : Marketing Science Institute, [2002], ©2002.
- 2002-2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/105-107 Off-site The brand switching fraction of promotion effects : unit sales versus elasticity decompoositions / Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink.
- Text
- Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.02/115-117 Off-site
No results found from Digital Research Books Beta
Digital books for research from multiple sources world wide- all free to read, download, and keep. No Library Card is Required. Read more about the project.
