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Displaying 1-1 of 1 results for author "Urbany, Joel."
Competitive reactions and modes of competitive reasoning : downplaying the unpredictable / Joel E. Urbany, David B. Montgomery, and Marian Moore.
- Text
- Cambridge, MA : Marketing Science Institute, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.01/117-121 Off-site
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