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Displaying 1-1 of 1 results for author "Wittink, Dick R."
Dangers in using market-level data for determining promotion effects / Dick R. Wittink, John C. Porter, and Sachin Gupta.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/114-93/117 Off-site
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