Research Catalog

  • Vad säger annonsen? [27 annonser ur dags- och veckopress, analyserade med litteraturvetenskapliga metoder.] [Av] Ritva och Inge Jonsson.

    • Text
    • Stockholm, Prisma; [Solna, Seelig], 1970.
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text JLC 72-220Offsite
  • Systematische Presse- und Mediaselektion für den schweizerischen Konsumgütermarkt als Instrument des modernen Marketing / Gerhard Landert. -

    • Text
    • Winterthur : H. Schellenberg, [1974]
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 76-2237Offsite
  • Die französische Zeitungsannonce : synchron. u. diachron. Syntax d. "petites annonces" 1819-1973 / Heinz Paulus.

    • Text
    • Tübingen : TBL-Verlag Narr, 1976.
    • 1976
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 77-3466Offsite
  • The men who advertise.

    • Text
    • New York : Arno Press, 1978.
    • 1978-1870
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 79-603Offsite
  • How to obtain and report market and media facts and figures. How to use this information to build space sales. A guide for newspapers.

    • Text
    • [Danville, Ill., 1964]
    • 1964
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 78-1558Offsite
  • English language in advertising : a linguistic study of Indian press advertising / Indubala H. Pandya.

    • Text
    • Delhi : Ajanta Publications (India), 1977.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 80-375Offsite
  • Tattiche del desiderio / [di] Francesco Forte, Vittoria Borella.

    • Text
    • Milano : SugarCo, 1979.
    • 1979
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 80-3694Offsite
  • La Stratégie publicitaire dans la presse suisse / Gabriel Moser.

    • Text
    • Berne ; Las Vegas : P. Lang, cop. 1979.
    • 1979
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 80-3902Offsite
  • Annai kōkoku hyakunenshi. Kōkoku kara mita sesō.

    • Text
    • Tokyo: Daviddo sha, 1970.
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text *OSM 81-662Offsite
  • The newspaper : everything you need to know to make it in the newspaper business / [edited by] D. Earl Newsom and 28 media experts of the National Newspaper Foundation ; introduction by Walter W. Grunfeld.

    • Text
    • Englewood Cliffs, N.J. : Prentice-Hall, c1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text JFF 81-826Offsite
  • Hyperbolisches in der Werbesprache brasilianischer Zeitungen und Zeitschriften / Annelie Johannemann.

    • Text
    • Mettingen : Brasilienkunde Verlag, 1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 83-811Offsite
  • Analysis of impact of electronic systems on advertising revenue of daily newspapers in Canada / T.R. Bird.

    • Text
    • Montreal : Institute for Research on Public Policy, 1982.
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 88-659Offsite
  • Newspaper rates and data.

    • Text
    • Skokie, Ill.
    • 1951-1993
    • 461 Items
    FormatCall NumberItem Location
    Text TWA+ (Standard rate and data service. Newspaper section) v. 75 May 1993Offsite
    FormatCall NumberItem Location
    Text TWA+ (Standard rate and data service. Newspaper section) v. 75, no. 9 (Sept. 1993)Offsite
    FormatCall NumberItem Location
    Text TWA+ (Standard rate and data service. Newspaper section) v. 75, pt. 1 Jan. 1993Offsite
  • Weekly newspaper rates and data.

    • Text
    • Skokie, Ill. : Standard Rate & Data Service, Inc., 1966-1975.
    • 1966-1975
    • 8 Items
    FormatCall NumberItem Location
    Text M-11 4221 v. 55Offsite
    FormatCall NumberItem Location
    Text M-11 4221 v. 56Offsite
    FormatCall NumberItem Location
    Text M-11 4221 v. 57Offsite
  • Shinbun kōkokushi hyakuwa / Fujita Yukio cho ; Yomiuri Kōkokusha hen.

    • Text
    • Tokyo : Shinsensha, Shōwa 46 [1971]
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text *OSM 85-2769Offsite
  • Classified secrets : writing real estate ads that work / by William H. Pivar.

    • Text
    • Chicago : Real Estate Education Co., c1984.
    • 1984
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 85-2071Offsite
  • Room two more guns : the intriguing history of the personal column of the Times / Stephen Winkworth ; jacket illustration by Michael Ffolkes.

    • Text
    • London ; Boston : Allen & Unwin, 1986.
    • 1986
    • 1 Item
    FormatCall NumberItem Location
    Text JFD 89-7656Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • L'histoire de France illustrée par la publicité : de Vercingétorix au paquebot Normandie / Jean Pierre Debbane.

    • Text
    • Grenoble : J.P. Debbane, 1987.
    • 1987
    • 1 Item
    FormatCall NumberItem Location
    Text JFF 89-245Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The Best of retail advertising design / by the National Retail Merchants Association and the editors of PBC, International.

    • Text
    • Glen Cove, N.Y. : PBC International : Distributor to the book trade in the United States, Rizzoli International, c1988.
    • 1988
    • 1 Item
    FormatCall NumberItem Location
    Text 3-MDW+ 88-4274Offsite
  • Advertising in Indian newspapers, 1780-1947 / Dasarathi Mishra.

    • Text
    • Berhampur : Ishani Publications, 1987.
    • 1987
    • 1 Item
    FormatCall NumberItem Location
    Text JLC 89-73Offsite
  • Shuppan kōkoku no rekishi : 1895-nen-- 1941-nen / Ishikawa Hiroyoshi, Ozaki Hotsuki.

    • Text
    • Tōkyō : Shuppan Nyūsusha, 1989.
    • 1989
    • 1 Item
    FormatCall NumberItem Location
    Text *OSM 90-9087Offsite
  • Asahi Shimbum : the foremost newspaper in Japan.

    • Text
    • [s.l.] : Asahi Shimbum, c1966.
    • 1966
    • 1 Item
    FormatCall NumberItem Location
    Text JAX E-530Offsite
  • al-Iʻlān al-iʻlāmī fī al-ṣiḥāfah al-Miṣrīyah : dirāsah naẓarīyah wa-taṭbīqīyah / al-Ḥusaynī al-Dīb.

    • Text
    • al-Qāhirah : Maktabat al-Anjlū al-Miṣrīyah, [1989?]
    • 1989
    • 1 Item
    FormatCall NumberItem Location
    Text *OFP 92-7470Offsite
  • Newspaper advertising source.

    • Text
    • Wilmette, IL : Standard Rate & Data Service, c1993-c1995.
    • 1993-1995
    • 16 Items
    FormatCall NumberItem Location
    Text JBM 93-1223 v. 77 (Mar. 1995)Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBM 93-1223 v. 77 (May 1995)Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBM 93-1223 v. 77, no. 1-2 (Jan.-Feb. 1995)Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The Recruitment solution.

    • Text
    • Wilmette, Ill. : SRDS, c1991-c1994.
    • 1991-1994
    • 3 Items
    FormatCall NumberItem Location
    Text JBM 92-1294 1992Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBM 92-1294 1993Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    Text JBM 92-1294 1994Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The National directory of advertising. Print media.

    • Text
    • New York, NY : Oxbridge Communications, Inc., 1992.
    • 1992-1992
    • 2 Items
    FormatCall NumberItem Location
    Text JBM 94-472 1992Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

    FormatCall NumberItem Location
    PRINT JBM 94-472Schwarzman Building - Main Reading Room 315
    Not available - Please for assistance.
  • Mail & Express Company records, 1904-1920, bulk (1915-1920).

    • Text
    • 1904-1920
  • Publicidad y empresa periodística en México : estudio descriptivo de la publicidad en nueve diarios capitalinos, 1977 / Blanca Aguilar Plata ; colaboración de Alba Alvarez Reyes, Gerardo Quirvan.

    • Text
    • Ciudad Universitaria, México, D.F., México : Universidad Nacional Autónoma de México, Facultad de Ciencias Políticas y Sociales, Centro de Estudios de la Comunicación, 1986.
    • 1986
    • 1 Item
    FormatCall NumberItem Location
    Text JFE 95-9199Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Continuing evaluation study of U.S. weekly newspapers.

    • Text
    • [New York] 1946-
    • 1946-present
    • 1 Item
    FormatCall NumberItem Location
    Text TWA (Continuing evaluation study of U.S. weekly newspapers) Library has: No. 1 (1946)-no. 14/16 (1948). no. 1-16Offsite
  • Market and newspaper statistics.

    • Text
    • New York [193
    • unknown-present
    • 23 Items
    FormatCall NumberItem Location
    Text TWA (American Association of Advertising Agencies. Market and newspaper statistics) Library has: Vol. 2, sect. A-v. 26, pt. 1 (incomplete). v. 24 pt. 1Offsite
    FormatCall NumberItem Location
    Text TWA (American Association of Advertising Agencies. Market and newspaper statistics) Library has: Vol. 2, sect. A-v. 26, pt. 1 (incomplete). v. 25Offsite
    FormatCall NumberItem Location
    Text TWA (American Association of Advertising Agencies. Market and newspaper statistics) Library has: Vol. 2, sect. A-v. 26, pt. 1 (incomplete). v. 26 pt. 1Offsite
  • Newspaper advertising in Detroit ...

    • Text
    • [Detroit, 19
    • unknown-present
    • 1 Item
    FormatCall NumberItem Location
    Text TWA (Detroit News. Newspaper advertising in Detroit) Library has: 1937, Jan. 1941-June 1941, 1942, 1945-1948. 1937-48 (Inc.)Offsite
  • The complete digest: addresses, proceedings and discussions [of the] annual convention.

    • Text
    • Chicago, 19
    • unknown-present
    • 2 Items
    FormatCall NumberItem Location
    Text TWA (Newspaper Advertising Executives' Association. Complete digest) Library has: 1929-1930. 1929Offsite
    FormatCall NumberItem Location
    Text TWA (Newspaper Advertising Executives' Association. Complete digest) Library has: 1929-1930. 1929/30Offsite
  • Protecting public confidence in periodical advertising.

    • Text
    • New York[, 1929-
    • 1929-present
  • Protecting public confidence in periodical adverstising.

    • Text
    • New York [1929-
    • 1929-present
  • Trends of the times.

    • Text
    • New York.
    • 1933-1947
    • 4 Items
    FormatCall NumberItem Location
    Text TWA (Trends of the times) Library has: Vol. 1, no. 2 (May 1933)-v. 11, no. 12 (May 1947) (incomplete). v. 5-8 Mar. 1937 - Apr. 1941Offsite
    FormatCall NumberItem Location
    Text TWA (Trends of the times) v. 9 (May 1941-Jan. 1942)Offsite
    FormatCall NumberItem Location
    Text TWA (Trends of the times) Library has: Vol. 1, no. 2 (May 1933)-v. 11, no. 12 (May 1947) (incomplete). v. 10-11 Apr. 1942 - May 1947 inc.Offsite
  • Quinquennial Detroit news survey of the Detroit market.

    • Text
    • [Detroit]
    • 1936-present
    • 2 Items
    FormatCall NumberItem Location
    Text TLA (Detroit News. Quinquennial Detroit news survey of the Detroit market) Library has: Vol. 1 (1936)-v. 5 (1956) & v. 5 suppl. (1957). v. 1-4 (1936-1951)Offsite
    FormatCall NumberItem Location
    Text TLA (Detroit News. Quinquennial Detroit news survey of the Detroit market) no. 5-19 & Suppl.Offsite
  • Country gentleman's ... book of facts.

    • Text
    • [Philadelphia, Curtis Pub. Co.]
    • 1941-present
    • 2 Items
    FormatCall NumberItem Location
    Text TWA (Country gentleman's) Library has: 1941-1952 (incomplete).Offsite
    FormatCall NumberItem Location
    Text TWA (Country gentleman's) Library has: 1941-1952 (incomplete). 1941-52 (Inc.)Offsite
  • Advertising department series.

    • Text
    • New York, 19
    • unknown-present
    • 6 Items

    Available Online

    http://hdl.handle.net/2027/nyp.33433016926580
    FormatCall NumberItem Location
    Text TWA (New York Times. Advertising Department. Advertising department series) no. 25-52Offsite
    FormatCall NumberItem Location
    Text TWA (New York Times. Advertising Department. Advertising department series) no. 30-52 (Inc)Offsite
    FormatCall NumberItem Location
    Text TWA (New York Times. Advertising Department. Advertising department series) no. 53-63Offsite
  • The new Boston; a study of adult newspaper reader information and related data. COnducted by Carl J. Nelson Research inc., in consultation with the Technical Committee of The Advertising Research Foundation.

    • Text
    • [Boston] Globe newspaper Company, 1961.
    • 1961
    • 1 Item
    FormatCall NumberItem Location
    Text D-14 4289Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Repetitive advertising in newspapers; a study of two new products. With the assistance of Carl P. Slenk.

    • Text
    • Boston, Harvard University, Division of Research, Graduate School of Business Administration, 1964.
    • 1964
    • 1 Item
    FormatCall NumberItem Location
    Text D-15 6309Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • No advertising : 57 reasons for not advertising / by Al Look.

    • Text
    • Denver : Golden Bell, 1963.
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text D-18 6269 no. 1-6Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Die Press--Trumpf in der Werbung; eine kritische Analyse.

    • Text
    • Stuttgart, Forkel-Verlag [1963]
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text E-11 6983Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Profitable newspaper advertising; layout, copy, and planning for retailers.

    • Text
    • New York, Harper [1960]
    • 1960
    • 1 Item
    FormatCall NumberItem Location
    Text E-11 355Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Shiseidō kurīéitebiwāku = Creative works of Shiseido / Kanshū: Kazumasa Nagai, Yūsuke Kaji ; Sōhon Kōsei: Kuni Kizawa.

    • Text
    • [Tōkyō] : Kyūryūdō, [1985]
    • 1985
    • 1 Item
    FormatCall NumberItem Location
    Text 3-MDW+ 97-5238Offsite
  • Advertising in the printed media [by] Leslie W. McClure [and] Paul C. Fulton.

    • Text
    • New York, Macmillan [1964]
    • 1964
    • 1 Item
    FormatCall NumberItem Location
    Text E-12 1798Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Newspaper presentations; how to create and use them to sell more advertising space. By Paul S. Hirt.

    • Text
    • [Providence] National Newspaper Promotion Association, [1964]
    • 1964
    • 1 Item
    FormatCall NumberItem Location
    Text E-12 2361Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The advertising rate structure in the daily newspaper industry.

    • Text
    • Englewood Cliffs, N.J., Prentice-Hall [1963]
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text E-12 537Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Verkaufswirksame Anzeigenwerbung : sparsamer werben, erfolgreicher inserieren / Ernst-Adolf Busold.

    • Text
    • [München : Moderne Industrie, 1968]
    • 1968
    • 1 Item
    FormatCall NumberItem Location
    Text E-13 8740Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • A century of financial advertising in the New York times / by Burton Crane.

    • Text
    • [New York] : New York times, c1957.
    • 1957
    • 1 Item
    FormatCall NumberItem Location
    Text F-10 1711Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Survey of consumer buying.

    • Text
    • [New York, 1954?]
    • 1954
    • 1 Item
    FormatCall NumberItem Location
    Text F-10 372 no. 1-8Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

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