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Displaying 1-50 of 231 results
Why buy Negro radio? [microform] / [KSAN]
- Text
- [San Francisco : KSAN, 1958?]
- 1958
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-4202 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Clothing buying practices and life style differentials between employed black and white women [microform] / by Linda Loretta Edmonds.
- Text
- 1979.
- 1979
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-4240 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Changes in business attitudes and activities of the Negro in the United States since 1619 [microform] / Irene C. Hypps.
- Text
- 1943.
- 1943
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-4496 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The geography of consumer economics among Black Americans in Oakland [microform] : a cultural-behavioral perspective / by Kenneth Allen Jordan.
- Text
- 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-4741 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The Black consumer; dimensions of behavior and strategy. Edited by George Joyce and Norman A. P. Govoni. Consulting editor: Norton Marks.
- Text
- New York, Random House [1971]
- 1971
- 1 Item
Item details Format Call Number Item Location Text Sc 658.83-J (Joyce, G. Black consumer) Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Negro-white differences in the purchase of automobiles and household durable goods.
- Text
- Ann Arbor, Mich., 1965.
- 1965
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-298 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A field investigation of racial and ethnic discrimination in the marketplace: an assessment of the practices of mobile home dealers in Austin, Texas.
- Text
- Austin, Tex., 1972.
- 1973-1972
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-540 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A guide to Negro marketing information.
- Text
- [Washington] U. S. Dept. of Commerce, Business and Defense Services Administration, 1966.
- 1966
- 1 Item
Item details Format Call Number Item Location Text Sc 339.4-L (Lancaster, E. M. Guide to Negro marketing information) Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A study of advertising responsiveness among upscale blacks and upscale whites, prepared for Black Enterprise Magazine.
- Text
- [New York, E. G. Graves Pub. Co., 1973]
- 1973
- 2 Items
Item details Format Call Number Item Location Text JLF 74-734 Offsite Not available - Please for assistance.Item details Format Call Number Item Location Text Sc F 93-243 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential.
- Text
- Austin, Tex., 1964.
- 1964
- 1 Item
Item details Format Call Number Item Location Text *ZT-811 Offsite Not available - Please for assistance.Marketing and the Black consumer : an annotated bibliography / compiled and edited by Thomas E. Barry, Michael G. Harvey, Michael E. McGill.
- Text
- Chicago : American Marketing Association, 1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLL 78-469 no. 22 Offsite Not available - Please for assistance.The Negro market: the relationship between race and economic behavior.
- Text
- Columbia, S. C.; 1970.
- 1970
- 1 Item
Item details Format Call Number Item Location Text *ZT-881 Offsite Not available - Please for assistance.Emerging issues in Black economic development / edited by Benjamin F. Bobo, Alfred E. Osborne, Jr.
- Text
- Lexington, Mass. : Lexington Books, c1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text JLE 77-568 Offsite Not available - Please for assistance.The disadvantaged consumer / Alan R. Andreasen ; foreword by Mary Gardiner Jones.
- Text
- New York : Free Press, [1975]
- 1975
- 1 Item
Item details Format Call Number Item Location Text JLE 76-1400 Offsite Not available - Please for assistance.The disadvantaged consumer / Alan R. Andreasen ; foreword by Mary Gardiner Jones.
- Text
- New York : Free Press, [1975]
- 1975
- 2 Items
Item details Format Call Number Item Location Text Sc 381.3-A (Andreasen, A. R. Disadvantaged consumer) Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Item details Format Call Number Item Location Text Sc 381.3-A (Andreasen, A. R. Disadvantaged consumer) Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A selected bibliography of readings and references regarding marketing to Black Americans / Milton M. Pressley.
- Text
- Monticello, Ill. : Council of Planning Librarians, 1974.
- 1974
- 1 Item
Item details Format Call Number Item Location Text Sc 016.338-P (Pressley, M. Selected bibliography of readings and references) Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Economic impact of the Negro traveler, by Clarence Markham, Jr.
- Text
- Chicago, Travelers Research Pub. Co. [1970?]
- 1970
- 1 Item
Item details Format Call Number Item Location Text JLF 77-330 Offsite Not available - Please for assistance.Minorities and marketing : Research challenges / edited by Alan R. Andreasen and Frederick D. Sturdivant.
- Text
- Chicago : American Marketing Association, c1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text JLD 78-1012 Offsite Not available - Please for assistance.Emerging issues in Black economic development / edited by Benjamin F. Bobo, Alfred E. Osborne, Jr.
- Text
- Lexington, Mass. : Lexington Books, c1976.
- 1976
- 1 Item
Item details Format Call Number Item Location Text Sc E 78-123 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
U. S. long-term economic outlook; implications for the Black consumer market; Paper by Andrew F. Brimmer.
- Text
- Washington, Brimmer & Co., 1977.
- 1977
- 1 Item
Item details Format Call Number Item Location Text *ZT-1161 no. 1-59 Offsite Not available - Please for assistance.$70 billion in the Black : America's Black consumers / D. Parke Gibson. A rev. and updated version of The $30 billion Negro.
- Text
- New York : Macmillan, c1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text Sc E 78-375 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The effectiveness of banks in serving Blacks in four selected Louisiana parishes.
- Text
- [State College, Miss.] 1974.
- 1974
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-3268 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
$70 billion in the Black : America's Black consumers / D. Parke Gibson. A rev. and updated version of The $30 billion Negro.
- Text
- New York : Macmillan, c1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text JLE 79-1164 Offsite Not available - Please for assistance.Survey of the New York City Negro market [microform] made among 2,075 families in Manhattan, Brooklyn, Bronx, Queens and Richmond / Fact Finders Associates, inc.
- Text
- New York : The Associates, 1952.
- 1952
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-3623 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A product use analysis of Negro and white consumers / by Jerry J. Ingram.
- Text
- Fayetteville, Ark.: 1973.
- 1973
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-3858 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Black consumer profiles : food purchasing in the inner city / Marcus Alexis, George H. Haines, Jr., Leonard S. Simon.
- Text
- [Ann Arbor] : Division of Research, Graduate School of Business Administration, University of Michigan, c1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text JLD 80-3746 Offsite Not available - Please for assistance.Black consumer profiles : food purchasing in the inner city / Marcus Alexis, George H. Haines, Jr., Leonard S. Simon.
- Text
- [Ann Arbor] : Division of Research, Graduate School of Business Administration, University of Michigan, c1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text Sc D 81-13 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The Negro market in 1956 [microform]: five speeches delivered at the third annual Marketing Clinic, Tennessee A. and I. State University, April 5, 6, 1956.
- Text
- Nashville: Bureau of Public Relations, Tennessee A. & I. State University, 1956.
- 1956
- 2 Items
Item details Format Call Number Item Location Text Sc Micro R-3644 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Item details Format Call Number Item Location Text Sc Micro R-3644, no. 20 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Concentration hurdles sales barriers [microform].
- Text
- [New York : Associated Publishers, 1950?]
- 1950
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-3682 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Demographic study of the New York Negro market : survey conducted for WLIB, August 1-31, 1967 / Pulse Incorporated.
- Text
- New York : Pulse Incorporated, 1968.
- 1968
- 1 Item
Item details Format Call Number Item Location Text Sc F 81-99 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Quick facts about selling the Negro market, where the most changes are taking place : a handy guide for national advertisers and advertising agencies / compiled by Associated Publishers, Inc.
- Text
- New York : Associated Publishers, 1952.
- 1952
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-3691 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The Gibson report [microform]
- Text
- New York : D. Parke Gibson International.
- 1960-1981
- 11 Items
Item details Format Call Number Item Location Text Sc Micro RS-441 r. 9: 1979 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Item details Format Call Number Item Location Text Sc Micro RS-441 r. 10: 1980 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Item details Format Call Number Item Location Text Sc Micro RS-441 r. 11: Feb. 1981 (Cumulative Index 1975/1977 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Marketing implications of the changes in Black consumer spending behavior [microform] / by Melvin Thomas Stith.
- Text
- 1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text Sc Micro F-10742 2 fiches Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Coalition of 100 Black Women : the directory.
- Text
- New York : The Coalition, 1980.
- 1980
- 1 Item
Item details Format Call Number Item Location Text Sc D 86-541 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The family : national broadcast / of Emam W.D. Muhammad.
- Audio
- [Chicago?] : Islamic Media Productions, [1978]
- 1978
- 1 Item
Item details Format Call Number Item Location Audio Sc Audio C-513 Side 1 & 2 Schomburg Center - Moving Image & Recorded Sound Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Achievement, equality of opportunity and equality of access : ideology and aesthetics in advertisements in Life and Ebony, 1945-1975 [microform] / by Laurel Frances Hollowaty.
- Text
- 1984.
- 1974
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-5104 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Positively black. Madison avenue and the black dollar.
- Moving image
- New York : WNBC-TV, 1981.
- 1981
- 1 Item
Item details Format Call Number Item Location Moving image Sc Visual DVD-338 Schomburg Center - Moving Image & Recorded Sound Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The Black consumer market [microform] : a segmentation analysis / by Miriam Burney Stamps.
- Text
- 1982.
- 1982
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-4603 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A psychographic analysis of new automobile purchase behavior among Black and white consumers in selected SMSA's in the state of North Carolina [microform] / by Bobbye Kitchens Dunlap.
- Text
- 1978.
- 1978
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-4549 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Race and the demand for bus transit in small and medium size Southern cities [microform] / by Theodore Henry Poister.
- Text
- 1973.
- 1973
- 1 Item
Item details Format Call Number Item Location Text Sc Micro R-4790 Schomburg Center - Research & Reference Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Studies in the Negro market / by Raymond A. Bauer and Scott M. Cunningham.
- Text
- Cambridge, Mass. : Marketing Science Institute [1970]
- 1970
- 1 Item
Item details Format Call Number Item Location Text JBF 91-26 Offsite Not available - Please for assistance.[1989 CEBA awards. Category 27] [videorecording] : [campaign commercial product messages].
- Moving image
- United States : [various stations], 1988.
- 1988
[1989 CEBA awards. Category 26] [videorecording] : [commercial product messages, all other].
- Moving image
- United States : [various stations], 1988.
- 1988
[1989 CEBA awards. Category 25] [videorecording] : [commercial product messages, black celebrity spokesperson].
- Moving image
- United States : [various stations], 1988.
- 1988
[1989 CEBA awards. Category 24] [videorecording] : [commercial product messages limited to health, beauty, personal products].
- Moving image
- United States : [various stations], 1988
- 1988
[1989 CEBA awards. Category 23] [videorecording] : [commercial product messages limited to all food categories].
- Moving image
- United States : [various stations], 1988.
- 1988
[1989 CEBA awards. Category 22] [videorecording] : [commercial product messages limited to all beverages].
- Moving image
- United States : [various stations], 1988.
- 1988
[1987 CEBA awards. Category 26] [videorecording] : [campaign product messages, all categories].
- Moving image
- United States : [various stations], 1986.
- 1986
[1987 CEBA awards. Category 25] [videorecording] : [product messages, all other products].
- Moving image
- United States : [various stations], 1986.
- 1986
[1987 CEBA awards. Category 24] [videorecording] : [product messages limited to health, beauty, personal products].
- Moving image
- United States : [various stations], 1986.
- 1986
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