Research Catalog

  • The consumer view of advertising, 1974 / by Rena Bartos.

    • Text
    • [New York: American Association of Advertising Agencies, 1975]
    • 1975
    • 1 Item
    FormatCall NumberItem Location
    Text *ZT-1264Offsite
  • "What advertising agencies are, what they do and how they do it."

    • Text
    • New York, American Association of Advertising Agencies, 1963.
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text D-16 6380 no. 1-7Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Advertising education: programs in four-year American colleges and universities.

    • Text
    • [Lubbock, Tex., Texas Technological College, c1965]
    • 1965
    • 1 Item
    FormatCall NumberItem Location
    Text E-12 3916Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • A plan for clarification of business publication rate terminiology on rate cards and in SRDS listings. With the cooperation of: American Association of Advertising Agencies, Associated Business Publications, National Business Publications, Inc.

    • Text
    • [Evanston, Ill., 1958]
    • 1958
    • 1 Item
    FormatCall NumberItem Location
    Text E-11 2059Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Bureau of Advertising, A.N.P.A. standard market data for the New York market (prepared by the New York Newspapers Promotion and Research Group) ...

    • Text
    • [New York, 1932]
    • 1932
    • 1 Item
    FormatCall NumberItem Location
    Text TB+ p.v. 958 no. 1-9Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • The advertising agency business [microform] its functions, relationships and earnings, by John Benson ... Address made at joint meeting of newspaper publishers and advertising agencies, San Francisco, September 22, 1930.

    • Text
    • [New York] The American Assoc. of Advertising Agencies, c 1931]
    • 1931
    • 1 Item
    FormatCall NumberItem Location
    Text *ZT-TM p.v. 146-154Offsite
  • Advertising in America; the consumer view [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

    • Text
    • Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
    • 1968
    • 1 Item
    FormatCall NumberItem Location
    Text JBD 00-1146Offsite
  • Report [microform] / prepared by A.N.P.A.-A.A.A.A. Joint Committee on Newspaper Printing.

    • Text
    • [New York? : American Newspaper Publishing Assn. & American Assn. of Advertising Agencies
    • 1948-19
    • 1 Item
    FormatCall NumberItem Location
    Text *ZAN-1366 no. 1 - 8 (1948 - 1956)Offsite
  • On the road to a new effectiveness model : measuring emotional responses to television advertising / [edited] by Anca Cristina Micu of Sacred Heart University & Joseph T. Plummer of the Advertising Research Foundation.

    • Text
    • New York, N. Y. : The ARF, c2007.
    • 2007
    • 1 Item
    FormatCall NumberItem Location
    Text JCX T-149Offsite
  • Advertising in America; the consumer view / [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

    • Text
    • Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.
    • 1968
    • 1 Item
    FormatCall NumberItem Location
    Text HF5822 .B335Off-site
  • Social issues in advertising.

    • Text
    • New York : A.A.A.A. Educational Foundation, 1971.
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text HF5813.U6 M93Off-site
  • Advertising education : programs in four-year American colleges and universities.

    • Text
    • [Lubbock, Tex.] : [Texas Technological College], [1965], [©1965]
    • 1965-1965
    • 1 Item
    FormatCall NumberItem Location
    Text HF5815.U5 R73Off-site
  • Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX conference, November 19-20, 1998, New York City / Stephen A. Greyser and H. Paul Root, editors.

    • Text
    • Cambridge, Mass. : Marketing Science Institute, 1999.
    • 1999
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415 .M31 no.99/124-128Off-site

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