Research Catalog
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Displaying 1-4 of 4 results for author "Laurent, Gilles."
Stratégie d'innovation dans les M.P.I. / Pierre-Yves Barreyre ; avec la collaboration de Gilles Laurent.
- Text
- Suresnes : Hommes et techniques, c1975.
- 1975
- 1 Item
Item details Format Call Number Item Location Text JLE 78-407 Offsite Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
- Text
- Boston : Kluwer Academic Publishers, c1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 94-1969 Offsite Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
- Text
- Boston : Kluwer Academic Publishers, [1994], ©1994.
- 1994-1994
- 1 Item
Item details Format Call Number Item Location Text HF5415.2 .R444 1994 Off-site Hedonic and utilitarian consumer benefits of sales promotions / Pierre Chandon, Brian Wansink, Gilles Laurent.
- Text
- Cambridge, Mass. : Marketing Science Institute, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.99/108-11 Off-site
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