Research Catalog

  • A National study of newspaper reading : size and characteristics of the newspaper reading public, March-April 1961 / prepared for Newsprint Information Committee.

    • Text
    • New York : Audits & Surveys Company, [1961]
    • 1961
    • 1 Item
    FormatCall NumberItem Location
    Text PN4827 .Ad96 v.1-2Off-site
  • A study of the opportunity for exposure to national newspaper advertising. / Prepared for Newsprint Information Committee [in consultation with Advertising Research Foundation].

    • Text
    • New York, 1964.
    • 1964
    • 1 Item
    FormatCall NumberItem Location
    Text HF6105.U5 Au25Off-site
  • What can one newspaper ad do? : An experimental field study of newspaper advertising communication and sales results / Prepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N. J. Study conducted in consultation with the Advertising Research Foundation.

    • Text
    • New York, 1969.
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text HF6107 .Am4Off-site

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