Research Catalog

  • A preface to marketing management / Lawrence X. Tarpey, James H. Donnelly, Jr., J. Paul Peter.

    • Text
    • Dallas : Business Publications, 1979.
    • 1979
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 80-2475Offsite
  • Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray.

    • Text
    • Chicago, Ill. : American Marketing Association, 1984.
    • 1984
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 84-1326Offsite
  • Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

    • Text
    • Burr Ridge, Ill. : Irwin, c1995.
    • 1995
    • 1 Item
    FormatCall NumberItem Location
    Text JBF 08-989Schwarzman Building - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray.

    • Text
    • 1984
    • 1 Item
    FormatCall NumberItem Location
    Text HF5415.2 .M384 1984Off-site

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