Research Catalog
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Displaying 1-7 of 7 results for author "Rao, Vithala R."
Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao.
- Text
- New York, Holt, Rinehart and Winston [1972]
- 1972
- 1 Item
Item details Format Call Number Item Location Text JLE 73-1288 Offsite Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.
- Text
- New York : Quorum Books, 1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBE 98-892 Offsite An approach to assess the importance of brand equity in acquisition decisions / Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava.
- Text
- Cambridge, Mass. : Marketing Science Institute, [1993], ©1993.
- 1993-1993
- 1 Item
Item details Format Call Number Item Location Text HF5415 .M31 no.93/124-93/126 Off-site Handbook of pricing research in marketing / edited by Vithala R. Rao.
- Text
- Cheltenham, UK ; Northampton, MA : Edward Elgar, [2009], ©2009.
- 2009-2009
- 1 Item
Item details Format Call Number Item Location Text HF5416.5 .H363 2009g Off-site Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.
- Text
- New York : Quorum Books, [1991], ©1991.
- 1991-1991
- 1 Item
Item details Format Call Number Item Location Text HD9321.5 .M28 1991 Off-site Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao.
- Text
- New York, Holt, Rinehart and Winston [1972]
- 1972
- 1 Item
Item details Format Call Number Item Location Text HF5415.3 .G39 Off-site Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao.
- Text
- New York, Holt, Rinehart and Winston [1972]
- 1972
- 1 Item
Item details Format Call Number Item Location Text HF5415.3 .G39 Off-site
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